http://www.scanscout.com/ ScanScout’s rich content scanning is deeper and more precise than anything ever introduced, creating algorithmic intelligence about each video and each user’s behavior, enabling far better matching than ever imagined and providing benefit to not just the advertiser, but also to the user and to the publisher.
About a month after receiving $2 million in angel funding, ScanScout, has closed $7 million in first round funding. General Catalyst Partners, with previous investors Ron Conway and First Round Capital. http://www.paidcontent.org/entry/419-video-monitoring-company-scanscout-secures-7-million-in-first-round/
http://www.techcrunch.com/2007/09/09/time-warner-backs-video-ads-through-scanscout/