http://www.Movielink.com/ Movielink was launched by five studios– Sony Pictures Entertainment, Universal Studios, Paramount Pictures, Metro-Goldwyn-Mayer and Warner Bros.–in 2002 as movie download service.
Blockbuster has bought online movie service Movielink. “The price was not disclosed, but we do know that there is a surprisingly low cash amount involved” http://www.paidcontent.org/entry/419-blockbuster-buys-movielink-as-expected/