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AdSense isn't just for ads anymore; it's also a place to get video content for your site -- and earn extra revenue at the same time. We're excited about the launch of video units -- a new way to enrich your site with quality, relevant video content in an
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The bet that's been made on YouTube (and that YouTube is making) is the same. That it can, again, redefine the media business model for yet another decade - this time, for richer media, with greater depth, etc, etc.And here's where we come full circle - b
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YouTube, one of the most successful exits of the Web 2.0 era, needs little introduction. YouTube’s single biggest contribution is that it brought into the mainstream the concept of sharing videos online. YouTube shot into limelight when Google acquired
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The company will launch a program that puts the creators of some of the more popular YouTube channels — including Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary — on the same playing field as large media partners like CBS.
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An analyst report last week from Bear Stearns & Co. showed that YouTube had revenue of $15 million in 2006, which means Google paid more than 100 times the video site's annual intake. But no one's ready to panic.
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In my view, the strategic implications of this bold move by Viacom is huge. Opening up their vaults to the masses, for the first time in their history, is a watershed event that should not be underestimated. And its significance should have been highlig
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Google needs television network content to feed its YouTubers the clip-culture snacks they want, more than television networks need YouTube for “free” promos. Google’s days of “ignoring conventional wisdom in designing its business” are numbe
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If there isn't a mutually satisfactory agreement, the path ahead for YouTube is unending lawsuits, while the studios seem to be preparing to launch their own video portal, which would be a disaster, too. A video portal of and by the studios will be about
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Chad Hurley received 694,087 Google shares and another 41,232 shares in a trust. Based on Google’ market price of $470.01, that values Hurley’s stake at $345.6 million. -- Co-founder Steve Chen received 625,366 Google shares and another 68,721 in a t
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The shares of our Class A common stock that may be offered by each selling stockholder using this prospectus represent shares of our Class A common stock that we issued to such selling stockholder in connection with our acquisition of YouTube, Inc. We w
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But, they also bought a way to capitalize on the very real video sharing, social networking, community of interest trend that is truly just beginning. Can YouTube survive and prosper without bootleg content? It is certainly going to be a struggle. If the
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Google search results already include links to content that's hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the v
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Widgets have been primarily a marketing tool, used to drive traffic to a destination site, with Youtube being the most obviously successful at doing this. Once there, monetizing traffic on your own site is uncontroversial. But few others have been able to
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Regardless, YouTube needs to follow up on their rhetoric on the blog and be clearer to their community about how and where they are promoting independent content and commercial content that’s paid. Otherwise, its users may well defect to sites such as B
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Google needs no help with penetration of Ad Sense, though it needs help with display / banner ads. When we ran the numbers on “How Much Can Google Generate on YouTube with Ad Sense,” the numbers were low.
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Don't sue us over copyrights. Take this (substantial) payment, and trust us to figure out how we'll all make serious money once we get advertising and revenue sharing worked out. no publicly traded media company is in a position to dismiss, $100 million.
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six-figure spending levels buy even more features, including mashups, personalized photos, and RSS and podcast feeds. Similarly, YouTube is looking to do media deals at a certain five-figure threshold, and it sets six-figure thresholds to let marketers ow
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YouTube fills the role of that place to get prerecorded video in the same way CNN fills the role of live news. Currently, no other site comes close to enough critical mass needed to serve the value of this entry point.
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That's the take at least from conversations with some of YouTube's more popular posters who feel increasingly disenfranchised with each new major corporate alliance the site enters into - with some of them even considering going so far as to post videos e
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12.5 percent of the equity issued and issuable is subject to escrow for one year to secure certain indemnification obligations. Based on the $1.5 billion amount, that should be about $187.5 million.
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Most of YouTube Inc.'s agreements with record labels don't address royalties for music publishers, who control the copyrights to the words and music underlying the recordings. YouTube or its partners must locate parties ranging from studios to actors, and
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Google is frantically making payouts of “tens of millions of dollars” to the content companies. One unnamed film and TV company is receiving $100 million to license its content over a two-year period, according to the report.
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The interests of the music labels are simply opposed to the interests of both the creators and the consumers of music. They are treating both the audience and the artists as their enemy.
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Armed with this kitty of money Youtube approached the media companies with an open checkbook to buy peace. The media companies smelled a transaction when Youtube radically changed their initial 'revenue sharing' offer to one laden with cash.
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The answer to this question - the marginal benefit of paying peers - isn't straightforward.peers play vastly different roles in all these value chains. Understanding the new value chain, how value is created - and who requires the ability to capture a sha
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One of the key reasons why Google’s existing relationships with SMBs will prove so critical to the future of video advertising has to do with user-generated content. The U.S. TV industry alone yields $60 billion in ad dollars every year, as a result of
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The main point of potential conflict is the millions of YouTube videos that are embedded on the profiles of MySpace users. The revenue-sharing question for MySpace and YouTube is really tough, but it has to be resolved
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I’m not against commercialization, but I have noticed YouTube becoming much more noisy over recent weeks. What’s changed is that the video site has become a major attractor of eyeballs, and eyeballs equal attention, fame and money.
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Three of the four major music companies each quietly negotiated to take small stakes in YouTube as part of video- and music-licensing deals they struck shortly before the sale, people involved in the talks said yesterday.
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Ahh, so that’s what Google is getting with its $1.6 billion. It is building a moat around its advertising sales force and saying “you can’t get your hands on our advertisers.”
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Web 2.0 works great as an ideology, but maybe not so great as the basis for a media economy. Less control = less profit.Why did Google buy YouTube? Because they have to own it to control it, and they need to control it in order to monetize it.
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Sequoia Capital Their 30% investment in YouTube for $11.5M has turned into $500M in less than two years – a 43x multiple, or more if the GOOG stock gets a pop over the next 30 day
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Google has to amplify (and protect) it's key revenue stream - ppc. Video ppc is a higher value domain, and a hugely untapped one. Google wants assets at the edges of the value chain which can exert market power against 1.0 publishers - just like it's doin
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The video sharing site just announced an agreement with CBS to offer news, sports and entertainment clips on a daily basis, kicking off this month. YouTube and CBS will share revenue from the sponsorship of CBS Videos.
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YouTube macht um die $7,5 Mio im Monat und versucht die Umsätze herunter zuspielen um Prozesse zu vermeiden. Sie haben aus der Geschichte gelernt und umgehen die Fehler von Napster und lernten von Google.
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The YouTube home page video ad, which NBC and ESPN use to plug new shows, generates around $175,000 and 400,000 viewers/Day. Sie wollen durch Kontextsensitive Werbung ihr Geld verdienen und gleichzeitig experimentieren.
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Videoegg Zuschauer sind das doppelte Wert, weil sie häufiger auf Werbung klicken. A smaller audience may be more valuable than a big one, if the small one does the sorts of things that advertisers like—such as clicking on ads, buying products, or visit
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Both Forrester and IDC research companies argue that YouTube will face the same battle fought and lost by file-sharing site Napster. Sie werden die Fälle vor Gericht verlieren, wie es bei Grokster usw. geschehen ist.
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None of them (YouTube) need to sell and I think they are all much more eager to figure all of this out the way Google did with search five years ago and reap the much bigger rewards that will come from doing that.
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YouTube has offered other labels an option for an equity stake in the company as part of proposed deals. If Warner took YouTube up on such an offer, it could create an expensive precedent for every other copyright holder YouTube wants to settle with.
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Joe Bereta and Luke Barats (aka BaratsAndBereta) have signed a comedy deal with NBC. The six-figure contract will enable the pair to develop low-cost sitcoms and sketches.
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The "how they make money" question pales in comparison to how they are -- and more importantly will be -- making money for others, and that's where the real value of this kind of portal exists.
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In fact, it seems that this may be Revver’s new role: making money for content creators once they’ve achieved success over on YouTube.
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But the greater strength and power lies in the small group conversations and communications. A video of myself saying hello to my ma is great for me and my family. One million greetings like that are a business model. And it’s media, too. Just micro tar
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I think the ending frame is the killer post-roll advertisement. I don’t think they should run a video post-roll, they should just monetize those links. Einer für Werbung einer organisch generiert. CPCs und schön verkaufen nach Tags.
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2 Probleme. 1. reine Hostingseite, die die Traffickosten übernimmt und 2. hauptsächlich Copyrighted Material. Unmöglich das den Usern zu erklären und zu einfach für andere (Copyrightinhaber) um den dienst nachzumachen.
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If I was a video holder I would go to YouTube and say you can have all our stuff for an $8 CPM and you keep all the upside and we want an upfront, non-refundable advance of $3M a year.
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hernin estimated that around 60-70% of YouTube’s visitors come from MySpace, and as a result he wants to ramp up MySpace Video, giving users less incentive to look elsewhere.
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You should see Heavy and YouTube as opposites in strategic error. Heavy doesn't create enough value consistently enough to be able to exert enough pressure to capture a significant share. YouTube, on the other hand, is creating a great deal of value - but
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I think the real winners long-term will be platforms that enable a new generation of content producers to break free from the old media content hierarchy and make money from their creativity. As Umair reminds us, it’s all about enabling creativity.
