Google Inc. said on Monday it would expand testing of its much-anticipated video advertising system by working with two major music labels to embed video ads on Web sites that make money running them.
Advertiser-integrated content The deal with Studio 2.0, the most aggressive Hollywood-studio foray into advertiser-integrated content, will spawn an internet show called "Hardly News." The show will be a hybrid of comedy, news and games intended to pull i
As AdAge reports, Studio 2.0 will create a show for A-B’s upcoming Bud.TV, a 24-hour broadband network with seven channels aimed squarely at the brewery’s most sought-after demo—young males old enough to drink.
To make the deal happen, YouTube developed a royalty-tracking system that will detect when homemade videos are using copyrighted material. YouTube says the technology will enable Warner Music to review the video and decide whether it wants to approve or r
Under this, WMG is making available al its videos on YouTube and will allow for users to use the videos in their own creations. YouTube is developing an automated system to digitally identify copyrighted music and video uploaded by its users, and will the
