Consumers don't like the idea of having to buy the same product two or three times. Today, when you purchase a DVD, you can play that in your living room, on your laptop while flying cross-country, or in your car's DVD player.
bundle containing a video download option with purchase of the physical DVD: With the purchase of the physical DVD, the users can also choose from three download options—$1.97 for portable devices, $2.97 for PCs/laptops, and $3.97 for both portable play
