From the beginning, Wallstrip was designed around the idea that (flukes and one-hit wonders aside) content should reflect the community it is made for, delivered to the places where the community can already be found, and should encourage viewers to pass
The question this raises for me is — why can’t big media companies innovate like this? It’s not a matter of putting huge amounts of capital at risk, which is traditionally the province of venture-backed startups. This is extremely low cost! And it