Add video to this mix and it gets more complicated. If a site, such as CNET TV or the New York Times, offers multiple videos per page, and the audience watches each video in turn, a better measure of their engagement with the site would be "average time p
That's impressions doubling, revenues rising 30%. Yields have been deflating, caused mainly, I think, by the fact that impression increases have been driven by webmail and social networks (MediaPlannerBuyer) with considerable unsold inventory and (therefo
ut if you look at those same statistics again (left), Metacafe's rapid increase in "stickiness" in August looks like an anomaly. A very big anomaly. And if you remove the high data point from August, you can draw a plausible trend line from July to Septem
There are lot of ways to catch cheaters: * Do the views come from the same subscriber? * Did views skyrocket in a certain period with a steady instead of random growth rate? * Did a user view more videos in a period than possible? * Is the ratio of views/
YouTube Evolution of Dance 35.3M 6:00 4.5 (of 5) 53,660 11,770 5 months Metacafe Animals Vs. Humans 11.3M 1:36 4.69 (of 5) 588 1 year iFilm Miler Light -- Catfight Uncensored! 5M 1:06 3 (of 5) 2 3yrs, 11m Revver Extreme Diet Coke and Mentos 3.6M 2:57 4 (o
* the number of views * the overall rank * the number of views from yesterday * yesterday's rank * how many from the yesterday's views were from emailed videos and from embedded videos * the rank in the top of emailed videos and embedded videos (for yeste
Producers cannot make intelligent creative or business decisions about their work without meaningful measurements. In the absence of sane metrics, we're already repeating the mistakes that turned television into what it is today.
unique viewers in Mio #1: Yahoo! TV with 4.44 #2: Clear Channel Online with 3.59 #3: the BBC with 3.14 #4: NBC Universal with 2.97 #5: AOL Television with 2.95 #6: Nick at 2.77 #7: MSN TV with 2.5 #8: CBS Television with 2.13 #9: TV.com with 1.73
Momentan werden die Views von Videos und die Listens von Podcasts extrem ungenau gemessen. Nirgends gibt es einen Hinweis darauf, was wirklich ein View ist und was gezählt wird. Download, übertragene Daten usw.?
