Ad views can grow even as page views decline. I know that there have been a number of discussions about this at the highest levels of the leading Internet measurement firms and the leading Internet businesses. And we'll be seeing the outcomes of those di
Add video to this mix and it gets more complicated. If a site, such as CNET TV or the New York Times, offers multiple videos per page, and the audience watches each video in turn, a better measure of their engagement with the site would be "average time p
That's impressions doubling, revenues rising 30%. Yields have been deflating, caused mainly, I think, by the fact that impression increases have been driven by webmail and social networks (MediaPlannerBuyer) with considerable unsold inventory and (therefo
Services like Revver or Metacafe, on the other hand, who pay users for their content, do have a problem. Users who cheat the system into believing more people watched their videos, could steal a lot of money from them. For these services, it’s not the n
