July saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with nearly 2.5 billion videos viewed (27.0 percent share of videos), 2.4 billion of which occurred at YouTube.com. Yahoo! Sites
The top online video websites differ greatly in how they record video views. This lack of standardization presents complexity to content producers and advertisers in understanding the relative popularity of videos across video sites. To fully realize th