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  1. Good News, Bad News about Facebook Application Market: Long Tail Rules

    Only 45 applications have more than 100,000 active users. This is a long tail marketplace with a vengeance -- but unfortunately, the economic models (for developers at least, though not for Facebook itself) all rely on getting into the very short head. He
  2. Television 2.0: Reconceptualizing TV as an Engagement Medium

    Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
  3. AGOF - Studie

    Der am 02. August 2007 veröffentlichte neue Regeldatensatz der AGOF, die internet facts 2007-I, bietet Ihnen umfassende Analysemöglichkeiten für Ihre Online-Mediaplanung. Die aktuelle Studie weist Reichweiten- und Strukturdaten für 284 Online-Werbetr
  4. Top Social Networks: The Summer of Social?

    Facebook may be the darling of the web 2.0 press, but it was MySpace that grabbed the most attention from consumers in June. While it’s no surprise that MySpace has retained its lead in the Social Networking Ranks, its large spike in June attention show
  5. eiaa

    The lastest Europe Online report from the EIAA gives a comprehensive picture of both media consumption and advertising expentiture across Europe. The report looks at advertising spend across Europe focusing on how much is currently being dedicted to onli
  6. NEVER ENDING FRIENDING Introduction

    — A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
  7. Bottom Line on the Long Tail (2) | AlwaysOn

    Our defined tail’s power rating grew by 187%, while the head’s power rating grew by just 15%. Of the interactive-media properties in the tail, 10% rose in the rankings, and one moved to a spot in the top 50. Of the interactive-media properties
  8. Compete.com Blog » Google Video + YouTube = 51% of the Video Market

    58 million people viewed at least one video online in December ‘06 14 out of the Top 20 video sites received over 1 million unique visitors The top 4 sites received over 10 million video related visits The top five sites account for 80% of the online vi
  9. The Long Tail: The Probabilistic Age

    These probabilistic systems aren't perfect, but they are statistically optimized to excel over time and large numbers. They're designed to scale, and to improve with size. And a little slop at the microscale is the price of such efficiency at the macrosca
  10. Video Creators Exposed for Cheating Their Way to Popularity « Will Video for Food

    There are lot of ways to catch cheaters: * Do the views come from the same subscriber? * Did views skyrocket in a certain period with a steady instead of random growth rate? * Did a user view more videos in a period than possible? * Is the ratio of views/
  11. Metrics 2.0: Five Distinct Faces of Broadband Users: Content King vs. Social Clicker, and more...

    Media-Screen's new Netpop | Portraits study investigates the broadband population and finds five distinct online personalities. Netpop | Portraits' segments reflect real users -- what they like to do online, why they do it and how they do it. The report f
  12. Old People Like Web Video! - Forbes.com

    nd according to data compiled by Nielsen/NetRatings, comScore and Quantcast, Web surfers ages 35 to 64 make up anywhere from 48% to 65% of YouTube's audience. Watching online video ranked fourth at 25%, outpacing downloading music (12%) and downloading mo
  13. comScore misinterprets data: MySpace is *NOT* gray. Many-to-Many:

    * 26 are under 18 * 45 are 18-30 (with a skew to the lower) * 10 are over 30 but under 70 * 1 is over 70 (but looks less than 18) * 6 are bands * 11 are invalid or deleted * 1 is complete fake characters (explained in descript) A few more things of noteâ
  14. Are You an Average YouTube User? - Mashable!

    Based on the profile info supplied, the age of an average YouTuber is 27, with 20% being 35 or older - a bit more mature, perhaps, than the kids over at MySpace. 178 think of themselves as happy while 1030 like to include the word angel. Finally, who you
  15. A VC: Flaky?

    And I'd like to encourage everyone out there to sit down and understand third party measurement services before calling them "flaky". My bet is they are more accurate than internal analytics numbers a lot of the time.
  16. Virtual Economics: PVRs don't kill commercials; people kill commercials...

    PVRs don't kill commercials; people kill commercials. People were killing commercials - by swapping channel or simply leaving the room - before there were PVRs.
  17. MySpace, Facebook, NBC: Brands rule, not users | Digital Micro-Markets | ZDNet.com

    At Facebook, MySpace and NBC are users “in control,” or are users being controlled by multi-million dollar corporate brand messages? Far from being in control, YouTubers were required to create content about NBC, for NBC and promoting NBC.
  18. Was sagen diese YouTube zahlen?

    Das Blog Rabbit Bites sammelt skurrile YouTube zahlen. Manche User haben angeblich 1 Mio Videos in 6 Monaten gesehen = 465 Videos/Std. Oder 24 000 Videos in einer Woche. Da sind wohl User am Werk, die schön manipulieren.
  19. Over 48 Million Subscribe to Broadband From Top Cable and DSL Providers

    These top broadband providers now account for about 48.3 million high-speed Internet subscribers – with cable having 26.9 million broadband subscribers, and DSL having 21.3 million subscribers.
  20. The Social Bookmarking Faceoff

    Liste der Social Bookmarking Dienste mit einem Feature Vergleich.
  21. Pew Internet & American Life Project

    Umfangreiche Daten und Informationen zu den US-Onlineaktivitäten und Usern. Who's Online/Online Activities - Total/Online Activities - Daily/Internet Adoption/Usage Over Time/ Usage Over Time Tip Sheet

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