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US user-generated content sites will earn $1 billion in ad revenues in 2007, but that number will skyrocket to $4.3 billion in 2011. Worldwide, $1.6 billion will be spent in 2007, rising to $8.2 billion in 2011.
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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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Buntes Fernsehen ist das Gemeindefernsehen der Zukunft. Engerwitzdorf ist die erste Bunte Fernsehgemeinde Österreichs. Mit neuester ADSL-Technologie von Telekom Austria wird es möglich, dass Engerwitzdorfer mit Engerwitzdorfern für Engerwitzdorfer Film
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What's being concentrated, in other words, is not content but the economic value of content. MySpace, Facebook, and many other businesses have realized that they can give away the tools of production but maintain ownership over the resulting products. One
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With the top YouTube users becoming paid shills for Coke, and the top Diggers being accused of taking ‘cash for Diggs‘, it seems that the users of social sites are looking to be rewarded for their efforts. In fact, there are already plenty of services
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The strength of YouTube isn’t the mass of copyrighted material and television shows, many of which have been purged. Rather, it’s the loyal community of viewers and users who upload content. That’s what Google was buying and what other media compani
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A high level trend overview for strategists, leaders and marketers on why the Internet and a new wave of Web applications have been embraced by a tech-savvy generation and spawned a culture of participation.
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Nico Flores erklärt 3 Schwächen: 1. Was gut für das Individuum ist muss nicht gut für die Gesellschaft/das Geschäft sein. 2. Verwirrung um Trends und Ziele. Werden Entwicklungen überbewertet? 3. Einseitigkeit: es werden bestimmte Muster bevorzugt.
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That's the take at least from conversations with some of YouTube's more popular posters who feel increasingly disenfranchised with each new major corporate alliance the site enters into - with some of them even considering going so far as to post videos e
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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Rocketboom is pulling $20-80 CPM, while FMmedia had a $1 million month last month, with 60% of that going to their content partners.Ze Frank had a $10,000 week last week, selling sponsored "duckie" icons on his website to listeners for 12 bucks apiece.
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he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
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They're not scared of the UGC as much as they are of losing control. This line -- we want our brand in the marketplace presented in a certain way -- is the very heart of what's under assault in the Media 2.0 space.
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if these grassroots efforts are generating value (and in fact, wealth) and their creative power is being tapped by major corporations, at what point should they start receiving a share of revenue for their work?
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The lesson we should take away is that the next generation of revolutionaries will find ways to synthesize the bottom up and the top down, to create new kinds of economic engines (AdWords, Myspace, etc).
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Social Networking versuch von TV Movie. Filme werden von der Redaktion eingestellt und die User können bewerten und kommentieren. Ca. 250 User.
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At Facebook, MySpace and NBC are users “in control,” or are users being controlled by multi-million dollar corporate brand messages? Far from being in control, YouTubers were required to create content about NBC, for NBC and promoting NBC.
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In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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User Generated Ads vom Profi: UGENmedia offers a patent-pending technology that allows advertisers, agencies and publishers to empower their customers to create user-generated media spots promoting their brand.
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The size of downloads/views are estimated to eclipse 1.1 exabytes of data by 2010, with uploads growing to more than 9.1 petabytes. 23% of the dozens of UCG sites studied currently support mobile access, with others making announcements for this support i
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stellen beispielsweise Reputation, also soziale Anerkennung, oder eine prominente, exponierte Darstellung innerhalb einer Gruppe dar, aber auch die leichte, unkomplizierte und kostenfreie Bereitstellung von Technik oder Webspace
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But the greater strength and power lies in the small group conversations and communications. A video of myself saying hello to my ma is great for me and my family. One million greetings like that are a business model. And it’s media, too. Just micro tar
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Crowdsourcing : man betreibt eine Art "Outsourcing", holt sich also frische Ideen von draußen, und zwar nicht von einem Dienstleister, sondern von der 'Crowd', also einer beliebigen Menge von Leuten, die sich dafür interessieren und mitmachen wollen.
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Hinweise und Regeln, wie die alten Denkweisen überwunden werden können und News in einer Welt des User Generated Contents überleben können. TV News müssen innovativer und offener werden
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I think the real winners long-term will be platforms that enable a new generation of content producers to break free from the old media content hierarchy and make money from their creativity. As Umair reminds us, it’s all about enabling creativity.
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people do not merely browse the web. Instead they give away information, expertise, and advice without monetary compensation. They submit texts, code, music, images, and video files in settings that allow for such contributions.
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For 99% of people, online video is about sharing moments, not creating professional video presentations. Das ist der Long-Tail. Alte Medien gehen auf den Big-Head aber wer macht den Fat-Belly zu Geld?
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Einordnung des Web2.0 Begriffs und der Entwicklung. Sie ist nicht so rasant wie angenommen, die Prinzipien gibt es schon seit Jahren. In Deutschland braucht die Entwicklung länger dafür sind die User aber treuer.
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user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.
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Ein Dienst der Contests veranstaltet. Mitglieder können sowohl Contests anlegen mit Preisen als auch Beiträge abgeben und die Gewinner per wahl bestimmen. Die Contests gibt es in vielen Bereichen, Fotographie, Video usw.
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Socialfreeloaders: In einer Gruppe von 100 generiert 1 einen Artikel 10 kommentieren der rest profitiert. Ähnliche Phänomene auch bei wikipedia, youtube, digg, yahoo groups uws.
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Das Verhältnis von Produzenten und Nutzern geht sehr stark auseinander. 1000 Leute arbeiten im Kern an dern Wikipedia aber Millionen nutzen sie. 35000 Uploads/Tag vs. 35Mio abgespielte Videos YouTube überall ähnliche Verhältnisse.
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Es geht nicht darum "sichere" bereich auf Socialnetworkingseiten zu schaffen sondern viel mehr darum Vertrauen zwischen Usern und Werbern herzustellen. Dieses Vertrauen kann geschaffen werden indem User selbst werben und authentisch sind.
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Eine sehr umfangreiche Strategische Besprechung von Social Networks und User Generated Content. Das ganze wird aus eine strategischen Perspektive betrachtet, die eine Hilfestellung geben soll auf die Entwicklungen zu reagieren und sie zu nutzen.
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Mit user generated Content wurden 2005 $20Mio Werbeumsätze generiert (200%hoch) 2006 werden es knapp 50Mio sein. Blogs usw erreichen die technikaffinen 18-34 am besten.Hauptsächlich AdWord und Display Advertising.
