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Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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In the younger parental age group (35-44), females are predicted to watch 38.3 days of media, males 33.9 days. Compare this to teenagers ages 13-17. They will spend an average of 33.4 days in front of the television, playing DVD’s, and g
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Watching TV programs on the Internet has jumped 16 percent in six months, but it hasn’t cannibalized the traditional TV audience, according to a new study conducted by Nielsen for The Cable & Telecommunications Association for Marketing (CTAM).
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Online consumers now spend about as much time on the Web as they do watching TV. Both TV viewing and online use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet.
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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Even today, many people believe it’s already easier to get news online than to read a newspaper. The study predicts, that in Germany and UK TV will be still the number on source in five yearsThe lowest percentage of adults who indicate that major daily
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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I think that the TV in the living room is still the place for a sit back TV experience, not a PC. Maybe Joost will be popular when the main TV is being used, but with PVRs becoming cheaper and people having a growing number of TVs, with hundreds of channe
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Today's younger viewers in the 18-to-39 age group regularly watch TV on an on-demand basis, with some watching TV programming only on their computers. Within seven years, that generation probably will consume 80 percent of its TV on-demand via broadband,
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U.S. household watched a whopping 57 hours and 37 minutes of television a week in 2006 - an average 8 hours, 14 minutes a day - up 20 minutes a week from 2005. The average household now has 104.2 channels to choose from, up from 96.4 in 2005; the average
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--More than one-third (35 percent) of viewers age 12 and older, or about 88 million people watched TV away from home in the past week. --Twenty-five percent of the respondents watched TV at someone else’s home, 11 percent watched at a restaurant or bar
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television Web sites see an increase in time spent at home during television's prime time, weekdays 8pm - 11pm. At NBC.com in February, 40 percent of total time spent was during prime time, making it the No. 1 Web site when ranked by the prime time index
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• Program genres such as sports and news have a higher than average playback occurring closer to the original broadcast• PVR owners are younger, higher educated and earn a higher income when compared to the average U.S. household• When it comes to p
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It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, sti
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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How are consumers using PCs and mobile devices as video platforms? What factors will make Internet video a better substitute for television, and how quickly will substitution happen? How can programmers nurture a cross-platform video audience?
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erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
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Kid vid is tops, accounting for more almost 50 percent of their VOD consumption; Triple Play3 ain’t all that — what customers are really looking for is a focused video offering; Offering 3-day replays of regular TV broadcasts is immensely popular;
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Full-screen video of any kind inevitably use a lot of bandwidth, and The Venice Project™ is no exception to this. The software downloads about 320MB per hour (as a maximum) and uploads up to 105 MB per hour. The more popular the content is on our platfo
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work television programs by streaming them over the Internet. Of those aware of this streaming option, 46 percent have already streamed at least one program. The majority of those who didn’t know said they probably would watch at least one show that way
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All to say, when viewers are into a “pull” mindset, they go online. TV is becoming increasingly a “push” delivery format. If you are an advertiser, what do you think you prefer? TV ain’t going anywhere, though maybe the programming limitations a
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Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%. Even measured by duration video comprises just 2% of total time
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Internet homes, including broadband and dial-up, watch 9 percent less television over all than the general population. The impact by network differs, with some experiencing 25 percent lower ratings and others substantially unaffected.
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30 percent of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4 pm, and 31 percent watch during the early evening commute hours of 4 pm to 8 pm.
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The average amount of time that U.S. households had a television set on each day during the yearlong 2005-06 TV season that ended last week increased by three minutes from the year before, to a record of eight hours and 14 minutes, the report said.
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Umfrage zu den Mediengewohnheiten junger Erwachsener in den USA: Ergebnisse vor alle mobil geräte mit TV Empfang dürften es schwer haben der Sinn wird noch nicht so richtig verstanden.
