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Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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Online consumers now spend about as much time on the Web as they do watching TV. Both TV viewing and online use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet.
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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Even today, many people believe it’s already easier to get news online than to read a newspaper. The study predicts, that in Germany and UK TV will be still the number on source in five yearsThe lowest percentage of adults who indicate that major daily
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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Today's younger viewers in the 18-to-39 age group regularly watch TV on an on-demand basis, with some watching TV programming only on their computers. Within seven years, that generation probably will consume 80 percent of its TV on-demand via broadband,
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U.S. household watched a whopping 57 hours and 37 minutes of television a week in 2006 - an average 8 hours, 14 minutes a day - up 20 minutes a week from 2005. The average household now has 104.2 channels to choose from, up from 96.4 in 2005; the average
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--More than one-third (35 percent) of viewers age 12 and older, or about 88 million people watched TV away from home in the past week. --Twenty-five percent of the respondents watched TV at someone else’s home, 11 percent watched at a restaurant or bar
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Obviously the way I'm exposed to media has changed. So now consider a third wave which has a lower amplitude on average but also a super-fast frequency. Sixty million videos uploaded to YouTube every single day. Some of those reach thirty, forty million v
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• Program genres such as sports and news have a higher than average playback occurring closer to the original broadcast• PVR owners are younger, higher educated and earn a higher income when compared to the average U.S. household• When it comes to p
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It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, sti
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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How are consumers using PCs and mobile devices as video platforms? What factors will make Internet video a better substitute for television, and how quickly will substitution happen? How can programmers nurture a cross-platform video audience?
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erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
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Kid vid is tops, accounting for more almost 50 percent of their VOD consumption; Triple Play3 ain’t all that — what customers are really looking for is a focused video offering; Offering 3-day replays of regular TV broadcasts is immensely popular;
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An announcement from British Sky Broadcasting last week that it had sold more than two million digital video recorders demonstrated the international appeal of a technology that wrests control of television schedules out of the hands of broadcasters and
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That’s me. So here is my question to you. Why do the online ad agency professionals insist on calling the video viewing experience in the broadband arena “video streaming?” Why don’t they refer to it as “television?” After all, TV is defined b
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Full-screen video of any kind inevitably use a lot of bandwidth, and The Venice Project™ is no exception to this. The software downloads about 320MB per hour (as a maximum) and uploads up to 105 MB per hour. The more popular the content is on our platfo
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First, it's a pattern of content consumption. More specifically, it's the contrast between two different patterns of video content consumption: a contrast between how all of us used to consume video content in the fading world of scheduled "traditional
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as the difficulty of viewing media decreases, the more likely we are to watch it. as the number of opportunities to watch media increases, the more likely we are to watch it. The simple reason is that digital technologies acclimate us to consumption by
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work television programs by streaming them over the Internet. Of those aware of this streaming option, 46 percent have already streamed at least one program. The majority of those who didn’t know said they probably would watch at least one show that way
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The survey also showed that 16-25 year-olds consume 40 minutes of downloaded video every day, and that 16-20 year-olds consume an additional 20 minutes of web-based streaming video from services like YouTube daily. The results for LOST, Prison Break, Ento
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Wenn sich die Befragten zwischen einem Medium hätten entscheiden müssen, haben sich 27 Prozent der Befragten für den PC entschieden und gerade mal 19 Prozent für den Fernseher. Des Weiteren wurde in der Studie aufgeführt, dass nahezu jeder Jugendlich
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All to say, when viewers are into a “pull” mindset, they go online. TV is becoming increasingly a “push” delivery format. If you are an advertiser, what do you think you prefer? TV ain’t going anywhere, though maybe the programming limitations a
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It says it has more than doubled the number of its FiOS TV customers in Q3--63K subscribers were added, bringing the total to 118K as of Sept. 30. Verizon said it’s on track to hit 175K TV subscribers by year-end.
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Nach den Zahlen von Jupiter Research ist die Print-Nutzung mit 3 Stunden pro Woche konstant geblieben ist, während die Online-Nutzung in den letzten zwei Jahren von 2 auf 4h/Woche gestiegen ist. Die TV-Nutzung ist ebenfalls gestiegen: von 10 auf 12 Stund
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Internet homes, including broadband and dial-up, watch 9 percent less television over all than the general population. The impact by network differs, with some experiencing 25 percent lower ratings and others substantially unaffected.
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30 percent of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4 pm, and 31 percent watch during the early evening commute hours of 4 pm to 8 pm.
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Frost & Sullivan believes it is the overall user experience that will ultimately determine the success or failure of IPTV. A holistic end user experience will be the real "king" in IPTV land.
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The study found that about 34 percent of college students recently reported spending more than 10 hours a week online, while only around 19 percent say they devote at least the same amount of time to watching television or listening to the radio.
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A majority of American high school students say they’re plugged into mainstream news on the Internet at least weekly. Eleven percent say they consume news daily on the Internet. Most high school students find TV and newspapers to be the most accurate ne
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The average amount of time that U.S. households had a television set on each day during the yearlong 2005-06 TV season that ended last week increased by three minutes from the year before, to a record of eight hours and 14 minutes, the report said.
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Umfrage zu den Mediengewohnheiten junger Erwachsener in den USA: Ergebnisse vor alle mobil geräte mit TV Empfang dürften es schwer haben der Sinn wird noch nicht so richtig verstanden.
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Detailierte Zahlen zur DVR Nutzung und der Dempgrapie der Nutzer. DVR Nutzer haben einen höhren Bildungsstand, sehen eher weniger fern und haben mehr geld. 4% des gesamtkonsums erfolgt über DVRs.
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DVR Nutzer wollen zu 76% das Programm später sehen. 62% keine Werbung sehen, 55% Spulen im Programm und 55% Das Programm schneller sehen indem sie die Werbung überspringen.
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Untersuchung zeigt, dass das Jungepublikum weniger Involvment mit dem Fernsehen hat. Nur 1/4 konnte die 4 Networks nennen, Mehr sehen Filme statt TV. TV Nutzung im Segment von 18-34 geht zurück.