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Von besonderer Bedeutung ist die Entwicklung des Informationsverhaltens unter dem Einfluss der wesentlich verbreiterten Informationsmöglichkeiten. Mit der Etablierung eines neuen Mediums verändern sich der Stellenwert und die Aufgaben, die die Nutzer je
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Von den privaten Internetnutzern sind mittlerweile 56 Prozent mindestens einmal täglich online. Parallel zu der Nutzungsfrequenz erhöht sich auch die Nutzungsdauer. Innerhalb der letzten zwölf Monate hat der Kreis der Internetnutzer, der täglich mehr
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* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
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Neuer Rekord bei der Internetverbreitung in Deutschland: Erstmals wurde 2007 die 40 Millionen-Grenze für die Internet-Nutzung durchbrochen. Mit einem Zuwachs gegenüber dem Vorjahr von 2,2 Millionen "neuen" Anwendern haben aktuell 40,8 Millionen Deutsche
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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Of consumers surveyed, 62 percent are viewing streaming content online; this figure is comparable to the 66 percent reported previously. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 a
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Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity In
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No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in the US alone will rise from 114 million in 2006 to 183
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Drei Viertel der deutschen Internetnutzer (71 Prozent) schauen sich bereits Filme direkt online an. Populär sind vor allem selbst gedrehte Privat-Clips, aber auch TV- und Kinoproduktionen. Im Vergleich zu anderen Nationen liegt Deutschland bei der Nutzun
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Die Ergebnisse der @facts-Studie zeige, wie stark sich das Internet in den vergangenen fünf Jahren verändert hat, so SevenOne Interactive. Forciert durch die Web-2.0-Plattformen gehe der Trend in Richtung Entertainment, Kommunikation, User Generated Con
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In the younger parental age group (35-44), females are predicted to watch 38.3 days of media, males 33.9 days. Compare this to teenagers ages 13-17. They will spend an average of 33.4 days in front of the television, playing DVD’s, and g
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Das Medienzeitbudget ist mit täglich über 10 Stunden bereits ausgereizt.
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Watching TV programs on the Internet has jumped 16 percent in six months, but it hasn’t cannibalized the traditional TV audience, according to a new study conducted by Nielsen for The Cable & Telecommunications Association for Marketing (CTAM).
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# Global Internet Usage – Internet usage and trial through wired and wireless access, frequency of usage, and a 'Diffusion Spectrum' to help project future trends. # Internet Access & Connectivity – Household PC ownership (laptop and desktop), primary
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— A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
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Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent -- for a growth rate of 18 percent.
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Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the indust
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Bereits die Hälfte der deutschen Internet-User nutzt mindestens einmal pro Monat Video-Inhalte im Internet. Ein Fünftel der Online-Nutzer gibt an, keinerlei Bewegtbilder im Netz zu nutzen. Video-Communities werden von einem Fünftel der Internet-Nutzer
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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Even today, many people believe it’s already easier to get news online than to read a newspaper. The study predicts, that in Germany and UK TV will be still the number on source in five yearsThe lowest percentage of adults who indicate that major daily
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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Interessant auch der Vergleich des täglichen Medienkonsums in den USA: Der TV-Konsum wuchs seit dem 4. Quartal 2004 von 216 Minuten auf 300 Minuten, während die tägliche Onlinezeit bei ungefähr 60 Minuten stagniert.
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iProspect ‘Social Networking’ Survey Findings Interesting stuff; the high level findings are here. Here’s a chart that “visualizes” them:
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4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increase
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A Typology of Information and Communication Technology Users 8% of Americans are deep users of the participatory Web and mobile applications Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be
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The research segments users into three broad categories and 10 sub-segments: Elite users (31%): Omnivores Connectors Lackluster Veterans Productivity Enhancers Middle of the road users (20%) Mobile Centrics Connected but Hassled Low (or no) tech us
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Applying this experience to video is a disaster. You shouldn’t have to spend 3 minutes (the average length of a YouTube clip) watching a video to see if it is the one you want. In our research we’ve found the median viewing (or listening) time for a s
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Consumers, especially those between the ages of 18 and 34, are increasingly integrating stream- ing content into their media consumption habits. While older consumers are more likely to simply view news and sports clips online, younger users report watc
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Laut einer Studie von Motorola schauen 45 Prozent der europäischen Breitband-Nutzer zumindest sporadisch Online-TV. Die Studie deckt die Länder Frankreich, Deutschland, Italien, Spanien und Grossbritannien ab, wobei Frankreich mit 59 Prozent an der Spit
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Today's younger viewers in the 18-to-39 age group regularly watch TV on an on-demand basis, with some watching TV programming only on their computers. Within seven years, that generation probably will consume 80 percent of its TV on-demand via broadband,
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--More than one-third (35 percent) of viewers age 12 and older, or about 88 million people watched TV away from home in the past week. --Twenty-five percent of the respondents watched TV at someone else’s home, 11 percent watched at a restaurant or bar
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Researchers estimate that 25-30% of total media time is spent multitasking, and the more media a person consumes, the more likely they will consume several channels at once. Why should marketers care? Because multitasking has a profound impact on consumer
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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The total number of connected IPTV households capable of viewing some form of IPTV will grow from 5.8 million in 2006 to over 80 million by 2011. Penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51 percent
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How are consumers using PCs and mobile devices as video platforms? What factors will make Internet video a better substitute for television, and how quickly will substitution happen? How can programmers nurture a cross-platform video audience?
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Eighty-four percent of consumers recently surveyed by the ad network said their consumption of online video last year either stayed the same or increased from 2005. What's more, 66% said they view streaming content at least once per week. Nearly all of t
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"Web 2.0" in zwei Dimensionen (Gestaltungs- und Kommunikationsgrad) "Web 2.0" in Zahlen Die wichtigsten Anwendungen von "Web 2.0" "Web 2.0" und die Auswirkungen auf die allgemeine Mediennutzung Typologie der Nutzer von "Web 2.0"
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Kid vid is tops, accounting for more almost 50 percent of their VOD consumption; Triple Play3 ain’t all that — what customers are really looking for is a focused video offering; Offering 3-day replays of regular TV broadcasts is immensely popular;
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The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will b
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Die Medien sind für Menschen die Quelle für all diejenigen Informationen über Ereignisse, Hinter- gründe usw., die man nicht selbst persönlich erfah- ren kann bzw. im persönlichen Gespräch, per Tele- fon oder Mail mitgeteilt bekommt. In
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In a survey of online users in the US, Burst discovered that 70% of survey respondents "actively" view video content online. That is good, of course, but even better is that 56% of the respondents actually recalled seeing ads in the content they watched
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work television programs by streaming them over the Internet. Of those aware of this streaming option, 46 percent have already streamed at least one program. The majority of those who didn’t know said they probably would watch at least one show that way
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The survey found that seven out of ten (69.5%) respondents actively view video content on the web. Men are significantly more likely than women to view online video content, 76.0% versus 60.2%, respectively. Viewing online video content is not an activ
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The survey also showed that 16-25 year-olds consume 40 minutes of downloaded video every day, and that 16-20 year-olds consume an additional 20 minutes of web-based streaming video from services like YouTube daily. The results for LOST, Prison Break, Ento
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There seems to be some shock this morning at the fact consumers prefer renting DVDs or using pay-per-view over waiting hours to download and watch a movie that's frequently limited in quality. TechWeb argues people aren't downloading films because their e
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Wenn sich die Befragten zwischen einem Medium hätten entscheiden müssen, haben sich 27 Prozent der Befragten für den PC entschieden und gerade mal 19 Prozent für den Fernseher. Des Weiteren wurde in der Studie aufgeführt, dass nahezu jeder Jugendlich
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Social networking is among the online activities seeing a boost.. Just under one-quarter (23%) of online Western Europeans visit such sites at least once a month. Among the 16-24 age group, 32% visit at least once a month.
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Theorie und Praxis an der Digitalen Integration unserer Gesellschaft arbeiten. Sie finden hier statistische Materialien und Informationen zur Nutzung des Internet in verschiedenen Bevölkerungsgruppen. Daneben werden hier Themenfelder der Informationsgese
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The research revealed that consumers prefer 10- to 15-second ads. one minute on average for video compared to three minutes for audio clips. For longer content, like a 7.5-minute video or 22-minute audio, consumers tend only to play the first 15 percent o
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A new study by the Pew Internet & American Life Project found that 12% of Internet users have downloaded a podcast for listening at a future point in time. This is up from the 7% surveyed earlier this year. However, they're not addicted. A scant 1% downl
