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YouTube did it, and in record time. Faster than MySpace, Digg and Facebook. In June 2007 (within 8 months of my post) they broke into the top 10 with just over 50 million unique visitors. Take a look at the chart below:
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Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
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Von besonderer Bedeutung ist die Entwicklung des Informationsverhaltens unter dem Einfluss der wesentlich verbreiterten Informationsmöglichkeiten. Mit der Etablierung eines neuen Mediums verändern sich der Stellenwert und die Aufgaben, die die Nutzer je
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Der Kreis, der von diesen Möglichkeiten intensiver Gebrauch macht, rekrutiert sich weit überdurchschnittlich aus der männlichen Bevölkerung, Unter-30-Jährigen und den Absolventen einer höheren Schule.
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Von den privaten Internetnutzern sind mittlerweile 56 Prozent mindestens einmal täglich online. Parallel zu der Nutzungsfrequenz erhöht sich auch die Nutzungsdauer. Innerhalb der letzten zwölf Monate hat der Kreis der Internetnutzer, der täglich mehr
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Die digitale Revolution hat unsere Mediengesellschaft in kürzester Zeit verändert: unsere gewohnte Art uns zu informieren und zu unterhalten, miteinander zu kommunizieren, zu arbeiten und zu leben. Moderne Informationstechnologie, Medienkonvergenz und g
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The residents of Montera, one of the main shopping streets in the heart of Madrid, have posted 30 videos recorded on hand-held cameras of prostitutes and their pimps to show what they say is the regular street traffic they suffer night after night. The v
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* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
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NET-Metrix hat zum Ziel, die Internetnutzung in der Schweiz zu untersuchen. Die Kooperation der beiden Partner Mediapulse und WEMF vereint eine breite Erfahrung in der Internetnutzungsforschung. Sie finden auf unserer Website aktuelle Informationen zu u
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And that is why the Web 2.0 era will come to end sooner rather than later. Because if there is one immutable law of humankind, it is that we are really, really lazy. Do you have a Friendster profile? If you do (and you don’t happen to live in the Phili
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Neuer Rekord bei der Internetverbreitung in Deutschland: Erstmals wurde 2007 die 40 Millionen-Grenze für die Internet-Nutzung durchbrochen. Mit einem Zuwachs gegenüber dem Vorjahr von 2,2 Millionen "neuen" Anwendern haben aktuell 40,8 Millionen Deutsche
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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Of consumers surveyed, 62 percent are viewing streaming content online; this figure is comparable to the 66 percent reported previously. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 a
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Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity In
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No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in the US alone will rise from 114 million in 2006 to 183
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Bereits jeder Fünfte (19 Prozent) stellt private Informationen ins Internet. Meist handelt es sich um Steckbriefe, Fotos oder Tagebücher. Während 7 Prozent der Bundesbürger diese Informationen auf eigenen Homepages hinterlegen, gestalten 10 Prozent ih
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Drei Viertel der deutschen Internetnutzer (71 Prozent) schauen sich bereits Filme direkt online an. Populär sind vor allem selbst gedrehte Privat-Clips, aber auch TV- und Kinoproduktionen. Im Vergleich zu anderen Nationen liegt Deutschland bei der Nutzun
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Die Ergebnisse der @facts-Studie zeige, wie stark sich das Internet in den vergangenen fünf Jahren verändert hat, so SevenOne Interactive. Forciert durch die Web-2.0-Plattformen gehe der Trend in Richtung Entertainment, Kommunikation, User Generated Con
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In the younger parental age group (35-44), females are predicted to watch 38.3 days of media, males 33.9 days. Compare this to teenagers ages 13-17. They will spend an average of 33.4 days in front of the television, playing DVD’s, and g
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Das Medienzeitbudget ist mit täglich über 10 Stunden bereits ausgereizt.
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Watching TV programs on the Internet has jumped 16 percent in six months, but it hasn’t cannibalized the traditional TV audience, according to a new study conducted by Nielsen for The Cable & Telecommunications Association for Marketing (CTAM).
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Every minute six hours of video is uploaded to Google's YouTube service. What's more, "every day 95 percent of the YouTube library is watched at least once," Dureau said.
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# Global Internet Usage – Internet usage and trial through wired and wireless access, frequency of usage, and a 'Diffusion Spectrum' to help project future trends. # Internet Access & Connectivity – Household PC ownership (laptop and desktop), primary
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Online consumers now spend about as much time on the Web as they do watching TV. Both TV viewing and online use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet.
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— A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
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Over 3 million Canadians upload video - Canadians are creating, not just watching, online video. Three million Canadians (~16% of the Internet population) report having uploaded a short video to a private or a public web page. Twenty-four (24%) per cent c
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The top online video websites differ greatly in how they record video views. This lack of standardization presents complexity to content producers and advertisers in understanding the relative popularity of videos across video sites. To fully realize th
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TubeMogul concludes that the video hosting sites should standardize what constitutes a video view to reduce complexity and better attract advertisers. Indeed, these inconsistencies indicate this is an immature market.
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Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent -- for a growth rate of 18 percent.
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Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the indust
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March saw Americans consume more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams). Yahoo! Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (
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he study also reported on the most popular streaming sites. Of the 1.98 billion streams that were initiated in the U.K. in April 2007, 38 percent or 608.1 million were initiated at Google Sites (which include YouTube.com). Rounding out the top 5 were Yaho
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study of video streaming in France. The study showed that 79 percent of the French online population (age 15 or older who have accessed the Internet from either a home or a work computer) initiated a video stream in April 2007, compared to 76 percent in
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Der Themenband »Streaming Video« untersucht detailliert Nutzergruppen und -präferenzen im Hinblick auf die Nutzung von »Streaming Video«-Inhalten im Internet. Die Studie beinhaltet einen Überblick über die Thematik, die Entwicklung von Streaming-An
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Bereits die Hälfte der deutschen Internet-User nutzt mindestens einmal pro Monat Video-Inhalte im Internet. Ein Fünftel der Online-Nutzer gibt an, keinerlei Bewegtbilder im Netz zu nutzen. Video-Communities werden von einem Fünftel der Internet-Nutzer
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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Even today, many people believe it’s already easier to get news online than to read a newspaper. The study predicts, that in Germany and UK TV will be still the number on source in five yearsThe lowest percentage of adults who indicate that major daily
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March saw Americans consume more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams). Yahoo! Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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Continually-updated visualizations provide a picture of global Web traffic, viruses/attacks, the speed of data moving between major cities, and the volume of data and users on the Akamai platform
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Interessant auch der Vergleich des täglichen Medienkonsums in den USA: Der TV-Konsum wuchs seit dem 4. Quartal 2004 von 216 Minuten auf 300 Minuten, während die tägliche Onlinezeit bei ungefähr 60 Minuten stagniert.
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iProspect ‘Social Networking’ Survey Findings Interesting stuff; the high level findings are here. Here’s a chart that “visualizes” them:
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4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increase
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A Typology of Information and Communication Technology Users 8% of Americans are deep users of the participatory Web and mobile applications Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be
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The research segments users into three broad categories and 10 sub-segments: Elite users (31%): Omnivores Connectors Lackluster Veterans Productivity Enhancers Middle of the road users (20%) Mobile Centrics Connected but Hassled Low (or no) tech us
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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Applying this experience to video is a disaster. You shouldn’t have to spend 3 minutes (the average length of a YouTube clip) watching a video to see if it is the one you want. In our research we’ve found the median viewing (or listening) time for a s
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So even if a video ad unit had a 5-10x pricing premium, the site might still have generated more revenue from regular web pages in the same amount of time because they would have served 14x more impressions.
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Consumers, especially those between the ages of 18 and 34, are increasingly integrating stream- ing content into their media consumption habits. While older consumers are more likely to simply view news and sports clips online, younger users report watc
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Prinzipiell sind kurze Videos (Richtwert maximal fünf Minuten) daher längeren vorzuziehen. Dennoch sollte man nicht darauf verzichten, auch längere Videostreams live oder als Download als Zusatzoption anzubieten. Optional dazu ist ein kurzer Zusammensc
