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What is it? An end-to-end digital system for buying, selling, measuring, and delivering television ads. What are the benefits for advertisers? Deliver better, more relevant ads to the viewers you care about. Our platform offers better measurement, mo
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mk4media vermittelt Werbeplätze und Sonderwerbeformen für TV, ipTV, web und Print an Werbetreibende und Agenturen als Repräsentantin im In- und Ausland ansässiger Medienunternehmen, Portale und Produktionsgesellschaften. mk4media vertritt alle Medienk
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US television networks believe they have found the business model needed to profit in the digital age – streaming their hit shows over the internet for free, with embedded ads, as opposed to selling them to consumers as digital downloads - which is bad
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Media buyers pay an average of $419,000 to place an ad on “Grey’s Anatomy,” making it the most expensive fall show on network television, according to Advertising Age’s annual survey. “Grey’s” is followed by “Sunday Night Football” ($35
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According to the report, TV and the Web hold almost the same amount of sway over potential moviegoers--as 68% of respondents said that TV was influential in their decision to see the film, while 66% said the same about the Internet. In comparison, print (
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Besonders interessant ist, dass über 80% der über 1100 efragten Jugendlichen bei TV Werbeblöcken oft oder immer wegzappen: Das liegt vor allem daran, dass sich Jugendliche von den Klassik Clips im TV schlicht nicht unterhalten fühlen und sich mehr a
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It said that the costof advertising on television fell by 6.5 per cent in 2006 and in the current year is predicted to fall a further 1.4 per cent. The fast-changing situation complicates the picture for various television companies as they try to balanc
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82 percent of online video viewers recalled an ad 24 hours after seeing it, compared to TV viewers, which saw 54 percent have the same level of recall.
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Büros der beiden Vermarkter IP (RTL) und SevenOne Media (ProSieben) in Köln und München seien deshalb durchsucht worden, sagte eine Sprecherin des Kartellamts am Dienstag in Bonn. Den Unternehmen drohen empfindliche Geldbußen, wenn sich der Verdacht d
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At Google, we are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners. Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That
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I would argue that it’s harvesting the value from massively scaled, complex human activity, i.e. millions of websites linking to each other and hundreds of thousands of advertisers bidding on key word and experimenting with ad creative, clickthrough rat
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As industry representatives note in the WSJ, while VOD services will be affected, the conventional internet per sé is left largely untouched - that might seem curious, given that’s where the majority of changes are coming from (Joost, YouTube, anyone?)
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1. Online-Videos werden vom User aktiv gewählt und abgespielt (Online video is chosen): Während der TV läuft, gehen die Konsumenten aufs Klo, telefonieren, essen Chips - und machen weissichnichtwas… TV ist und bleibt ein “lean-back-Medium”. Bei O
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Internet video will replace closed set-top box ecosystems. Apple will have to rethink Apple TV, moving to an ad-supported, broadband service provider model that puts YouTube videos as well as ABC.com TV shows directly on the TV. At the same time, Internet
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This is a video from all of us! It’s made of thousands of small ads, your ads. Each ad can be as small as a single frame. Each frame links to the advertiser’s website. Move mouse over video to see the links and click when you see something you like
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Der Milchproduktehersteller Ehrmann ist der erste Werbekunde, den RTL für sein Video-on-Demand-Portal "RTL NOW!" gewonnen hat. Der Milchmann schaltet online Werbung bei der kostenlos von RTL ins Netz gestellten Soap "Alles was zählt".
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Ach, das Fernsehen ist schon zu oft tot gesagt worden. Kurzfristig wird sich nicht viel verändern, aber in vielleicht 15 bis 20 Jahren sicher. Die Situation der TV-Werbung ähnelt immer mehr diesen Szenen aus Zeichentrickfilmen: Ein Hund läuft mit Karac
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It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, sti
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“OK,” says the executive. “Now, let’s get crazy. Everyone is talking about how those streams on the Internet are worth way more than on network. Let’s say they are getting an even bigger $40 CPM.” At that level, he says, this gives some major
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Paradoxically, one thing Zennström and Friis don’t particularly want is user-generated content. That’s partly tactical, a way to differentiate their new baby from YouTube. But they’ve also learned—the hard way—about the risks of letting the aud
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ABC.com will soon begin to stream national news broadcasts in addition to more news programming from ABC affiliates. The site will allow viewers to choose from two new viewing options - full screen or mini-screens suitable for desktop viewing while work
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Local TV's online revenue was up 41% in 2006 to $399 million, according to the Television Bureau of Advertising, with that figure expected to jump to $618 million by the end of 2007. The second annual survey of broadcasters' Web efforts by TVB, which t
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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We are also going to need a very robust online video advertising insertion service, one that can deal with work flow issues, approvals and electronic marketplace pricing schemas. There are consortiums at the ANA, AAAA, D!MA Group and other industry organi
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Due to GoDaddy and CBS, game coverage will feature the online video celebrities from Diggnation and a few 15-second YouTube clips. Yup, it’s the old-media big time (read: the big time).
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Niche TV Channel about jobs. 70% revenue form video portraits of companies.
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They all know that ad buyers are never going to deal with individual websites to buy video ads. They aren't going to put themselves in a position where they have to deliver and audit video files across hundreds of sites. Thats why Google and Yahoo and the
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One estimate suggests that if the networks lose that fight again, and continue to be paid only on the basis of live viewing, lost revenue could be as much as $600 million next year compared with an estimated $300 million in 2006.
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The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
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On Monday, NBC Nightly News had only one advertiser, Philips, running only a little over a minute of ads. Viewership jumped1 by almost a million people, and thousands of positive emails2 and comments3 poured in. Sure, it’s a novelty, but if people get s
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ad inventory allotted to them within network shows and their ads on local news and the prime-access that follows. rapidly shrinking network audiences will soon devastate prime-time ad revenues, and local cost-cutting will decimate local news budgets, star
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I don't believe that television advertising will go away but that it must be reinvented quickly and that advertisers must embrace rather than fear new technology. Visible World is bringing the power of dynamic customization to television advertising.
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With one in four TV households able to access VOD and nearly 16% having a DVR in 2006, a change in TV usage should be reflected in the data. But it is not. In fact, the latest projections from Veronis Suhler Stevenson (VSS) indicate that TV advertising sp
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Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
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The company says its ad insert technology for TV and internet video can show ads even when viewers try to fast-forward (for now, it seems only for online fast forward). At a time when TV networks who are growing increasingly frustrated that advertisers ar
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The tools available include TV guides and episode data, which enable users to write and edit reviews and pull RSS feeds out of their preferences to keep track of the shows they want.
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On the October 11th episode of Lost, for example, 16 percent of viewers ages 18-49 watched the recorded show within seven days after it aired. Some predict that popular shows like Lost will hit 20 percent in the demographic by the end of the season.
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PVRs don't kill commercials; people kill commercials. People were killing commercials - by swapping channel or simply leaving the room - before there were PVRs.
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TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
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Television advertising is the biggest ad market of all, still dwarfing the Net. Last year it totaled $61 billion in the United States compared to the Net's $8 billion. Google bought YouTube to better position itself for getting into selling tv advertising
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The total text messaging votes for the French television channels combined reached 100 Mio euros ($126 Mio) in 2005. 2006, TF1 has already reached 100 Mio euros and Channel M6 has earned more with SMS than with with advertising.
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"In dieser Woche läuft der Spot auf den Fernsehsendern ProSieben und kabel eins. Damit ist es der erste Fall, dass ein von Internet-Usern produzierter Spot im Fernsehen ausgestrahlt wird." Na da wird der Mund aber sehr voll genommen;-)
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Brandadvertising muss revolutioniert werden! How much so companies profit in the short term and/or the long term from the billions they spend on brand advertising? In other words, show it to me on the P&L statement!
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ad engagement was lower on smaller screen devices. Consumers said the maximum length of ad they would watch on mobile phones is nine seconds, compared to 42 seconds on TV. 21 percent of people say watching video on the computer was a primary function of t
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A new study by the company shows TV gaining $5 billion from new platforms but losing $12 billion due to ad-skipping by those with DVRs.
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About 45 percent of the breaks were interrupted by either channel changes, program guide surfing or leaving the room. Call it old-fashioned commercial skipping. The average ad break exposure was 2.2 minutes with 32.7 percent of the study’s ad breaks wat
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ABC is much better off selling impressions in a world where audience scarcity doesn't exist. The old strategy of capturing audience by having the best content in a time slot simply isn't necessary when planners buy Internet-delivered TV content. Smart pla
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ABC.com has identified 21 of the 35 advertisers for its new broadband player. The list includes Johnson & Johnson, P&G (Crest and Olay), Sprint, Toyota, Verizon Wireless, and Universal.
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NextMedium automates and standardizes the process of product placement in TV shows, movies, and videogames. Estimated at $2 billion, product placement today is a relatively small, ad hoc segment of advertising.
