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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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Auf dem weltweiten Medienmarkt stehen die Zeichen auf Wachstum: Mit durchschnittlich 6,4 Prozent bis zum Jahr 2011 wächst die Branche sogar einen Prozentpunkt schneller als die Weltwirtschaft. Wachstumstreiber sind vor allem das Internet, der TV-Markt un
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Want to know what's working -- and not working -- for online media companies and content providers? We polled more than a dozen marketers, circulation managers and online strategy directors to learn which tactics are on top of their to-do lists this year
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The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
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Die Studie "Deutschland Online 4" untersucht den aktuellen Entwicklungsstand des deutschen wie internationalen Breitband-Marktes. Perspektiven und zukünftige Tendenzen bis zum Jahr 2015 stehen im Mittelpunkt. In diesem Zusammenhang wurden sowohl national
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It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
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The Web, they say, is leaving the era of search and entering one of discovery. What's the difference? Search is what you do when you're looking for something. Discovery is when something wonderful that you didn't know existed, or didn't know how to ask fo
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Everything is media. While advertising will not pay for everything, everything will become a potential opportunity to advertise. This means that at least some technology adoption life cycles can be short-circuited by providing the disruptive innovation fo
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t impact of digital technology on the TV industry and briefly chart how we got to where we are now. In the next I will build on these trends, discussing how TV evolution will progress over the coming years and how it might end.
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a) there are more advertisers online today. b) it's getting easier to spend money online c) Google Adsense/Adwords (a huge part of part B above) d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audi
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Medienkonvergenz beeinflusst die TV-Nutzung und die Inhalte [2] Orts- und Geräteungebundener Zugriff auf TV-Inhalte verändert das Verhalten der TV-Konsumenten [3] Inhalte werden wichtiger als die Technologie, der Kunde wird zum kritischen Ent
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Very low-priced downloadable digital content (including the likes of ring tones and iTunes), assisted by easy-to-use payment systems (from the likes of mobile operators and PayPal), is generating billions in revenue.
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Overall, average daily circulation for 770 newspapers was 2.8 percent lower in the six-month period ending Sept. 30 than in the comparable period last year, the Audit Bureau of Circulations reported. Circulation for 619 Sunday papers fell by 3.4 percent.
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The One-Stop Video Shop. The evolution of a new kind of video place on the web – but all the video may not be hosted on that site. This video site will allow you to find whatever you’re looking for through search, browse, distribution deals, content p
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Zusätzlich zu den Videoreportern hat der HR inzwischen etwa 70 Mitarbeiter zu "Videojournalisten" ausgebildet. Im Gegensatz zu den Videoreportern liefern sie nicht nur Bildersammlungen an die Zentralredaktion, die dann wiederum von Mitarbeitern weiterver
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One of the key reasons why Google’s existing relationships with SMBs will prove so critical to the future of video advertising has to do with user-generated content. The U.S. TV industry alone yields $60 billion in ad dollars every year, as a result of
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A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a “flattening” and improving world. There are many, though, who think major problems will accompany technology advances by 2020
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commodization of the core infrastructure of the technology business. community powered development environments - ie open source. software delivered as a service over the internet. a movement toward lightweight web services - ie web 2.0.- the globalizatio
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It forecast that Internet ad expenditure would grow 84 percent between 2005 and 2008 to $34.2 billion, an upgrade from the 76 percent it predicted three months ago.
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For newspapers to survive, they need to turn themselves into an online and offline platform for local readers. I don't mean a platform for contributing to the reporting process. They're doing that already (and nicely).
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Recommenders will become a new profession. talent moves onto the web as part of the creatives pool.
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So New Media is indeed a force to be reckoned with and will eventually take a huge share of attention from Old Media. But Old Media will persist. Radio didn’t kill print. TV didn’t kill radio. And cable didn’t kill broadcast. The shape of media will
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Ausführlicher Artikel zum Handy TV und den neuen Möglichkeiten, dem Konsumenten Verhalten, den Inhalten und möglichen neuen Entwicklungen.
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$25.9 billion — nearly 9% of total US advertising spending — in 2011. Report zu den Werbeausgaben. Hauptsächlihc immer noch Suchmaschinen Werbung. Zudem werden die ausgaben für Videowerbung von 0.4Mrd auf 1.3Mrd in 2011 Steigen.
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Liste der Aktienkurse großer amerikanischer Broadcaster. Insgesamt ist es ein sehr düsteres Bild mit einer Ausnahme haben alle stark an Wert verloren.
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Michael H. Goldhaber erster Aufsatz zur Aufmerksamkeitsökonomie aus dem Jahr 1997. Informationen gibt es im Überfluss, die einzige Währung mit der sie bezahlt werden kann ist die Aufmerksamkteit.
