A trio of intrepid researchers from the University of California-Riverside decided to see just how often a P2P user might be tracked by content owners. Their startling conclusion: "naive" users will exchange data with such "fake users" 100 percent of the
In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio