A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign. That means that you need allow people to: * Download the content, in a usable format (videos in MPG, pictures in JPG etc.) * Allowing th
Separate distribution from virality. Distribution is not the same as virality. Viral means that a product is so compelling that people are involuntary users of it.
