A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
I recently created the Top-Ten Principles of Consumer-Generated Advertising Campaigns: 1. Connect The Program To Larger Business Goals: Ensure that your strategy aligns with well-defined goals and objectives, and create a measurement framework for pro
Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign. That means that you need allow people to: * Download the content, in a usable format (videos in MPG, pictures in JPG etc.) * Allowing th
Das Programm soll in die Werbung integriert werden nicht mehr andersherum (Productplacement?). Die Werbung soll wieder gut werden und slow motion Werbung.
