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A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
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I recently created the Top-Ten Principles of Consumer-Generated Advertising Campaigns: 1. Connect The Program To Larger Business Goals: Ensure that your strategy aligns with well-defined goals and objectives, and create a measurement framework for pro
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TOP TEN REASONS WHY VIDEO PLATFORMS FAIL: 1. Insubstantial library of content 2. Poor bit rates 3. Lack of innovation (clone platform) 4. No share in content ownership rights 5. No exclusivity of content distribution 6. Lack of spark/spirit for a centra
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Remember It’s a Social Network. The most-viewed creators often got popularized by interacting with other frequently-watched YouTubers. Zipster08 got his start mocking Renetto. Renetto got famous by addressing other YouTubers. So you’ve got to socializ
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Make it long. Say 5-10 minutes. Videotape yourself describing your day. Don’t leave anything out. Do a spoof on a commercial. Those sell. Try Bass-o-matic. Put things in blenders. Use an old webcam and be sure you’re a silhouette against some major li
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1. Create and upload video. 2. Make sure your video has an accurate, yet attention-grabbing title and description. 3. It must then get a rating above 3.0 to be released to the viewers on the “front page” area. 4. If the videos on the very front page h
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The field of well-known video bloggers is much smaller than the field of well-known text-based bloggers. So it might look like video blogging is a quick route to a big audience, but the truth is that the bar is higher with video than with text.
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Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign. That means that you need allow people to: * Download the content, in a usable format (videos in MPG, pictures in JPG etc.) * Allowing th
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Stop giving away the news and charging for the archives. Start featuring archived stuff on the paper's website. Link outside the paper. Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies).
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Das Programm soll in die Werbung integriert werden nicht mehr andersherum (Productplacement?). Die Werbung soll wieder gut werden und slow motion Werbung.
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Separate distribution from virality. Distribution is not the same as virality. Viral means that a product is so compelling that people are involuntary users of it.
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a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.
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9 brauchbare Anleitunge zu Bittorrent
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10 Tips wie man heutzutage am besten eine web2.0 Anwendung erstellt.
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Anleitung zu Tpoix. Mit Topix lassen sich sehr genau Trends in der Berichterstattung nachvollziehen und erkennen. Der Service bietet sehr viele interessante Funktionen.
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Zehn Tipps wie man sein Video viral vermaktet. Besonders wichtig ist es auf besonders vielen Seiten anzubieten um ein großes Publikum zu erreichen. Außerdem sollte es zu beginn gut bewertet werden und kurz sein.
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10 Beginner Tips um gute Aufnahmen mit einem Camcoder zu erzielen. Speziell für Videoblogger usw.
