Video advertising delivery-platform pioneer Panache and Break.com, the leading online entertainment channel for men, announced today they have joined forces to deliver a new, flexible ad environment for Break.com advertisers and viewers. Advertisers and a
Privacy policy for Google test ad-serving cookies Overview Google is testing a new system to help advertisers serve and manage ads across the web. In order to provide this service, we set a cookie on your computer browser when you view one of these ads.
nugg.ad ist der technologisch führende Anbieter von Behavioral Targeting in Europa. Mit der einzigartigen Verknüpfung von Mess- und Befragungsdaten sind Zielgruppen im Internet auch mit soziodemographischen Daten planbar. Da sich das nugg.ad-System nich
BrightSpot Media is an entertainment portal that turns commercials into a rewarding experience that consumers control. For advertisers, BrightSpot delivers a highly measurable, interactive, and rich media experience with a highly targeted audience
The CPC business model is too advertiser friendly, and not adequately publisher friendly. The advertiser still is getting to show the ad to an audience, basically for free, without compensating the publisher. I want the more fair CPM model, where this fre
The graphical ad unit, which TiVo calls a "program placement," appears at the end of a recorded program, on the screen asking viewers if they want to delete the show. It is designed to give advertisers a way to reach TiVo's more than 4.4 million subscribe
At the moment barriers to entry in many online verticals are artifically low because attention is being allocated inefficiently by incumbents who associate relevance only with context or limited consumer insight.
Paramount Pictures will soon try out dynamic advertising in a Video on Demand (VOD) environment. The test is on Sunflower Broadband who has 30,000 subscribers. Technik: AdPulse On Demand provided by VOD ad serving firm SeaChange International
Truckstops haben eine Technik die automatisch bei Werbung eine gezieltere Werbung einblendet. Diese Erlöse bekommen die Truckstops, deshalb wurden sie verklagt. Aber die Idee ist gut. Sie erziehlen durch die bessere Zielgruppe höhere Einnahmen.
