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Attention and Trust in Advertising by Medium (% of respondents) Medium Likely to Notice Ad Find Info Trustworthy TV 85% 63% Print 60 50 News/Media Sites 53 49 Corporate Sites 51 51 UGC Sites 28 23 Billboard 22 19 Radio 22 28 S
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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The survey of nearly 350 executives from telecommunications, broadcasting and media companies across 46 countries in the Americas, Europe and Asia revealed industry-wide confidence in the longer-term outlook for IPTV, with 60 percent believing that IPTV w
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17% were already watching on-demand programmes on their television sets. Some 42% of those already viewing video-on-demand reported watching less television as a result. The same percentage believe that traditional television scheduling will no longer ex
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TV networks and magazine publishers should be far more concerned about understanding the dynamics of their audiences and the audiences of their competitors than they should about “the nationally representative” mass audience.
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I watch online/mobile video once a week or more often 9% 24% I watch occasionally but less than once a week 13% 30% I never watch but can envisage starting in the next 12 months 10% 17% I never watch and cannot envisage myself doing so in the
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Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly.
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PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
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The study found that about 34 percent of college students recently reported spending more than 10 hours a week online, while only around 19 percent say they devote at least the same amount of time to watching television or listening to the radio.
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A majority of American high school students say they’re plugged into mainstream news on the Internet at least weekly. Eleven percent say they consume news daily on the Internet. Most high school students find TV and newspapers to be the most accurate ne
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The Video on Demand (VoD) market is beginning to see rapid growth, achieving greater than 40% growth in 2005 over 2004. This expansion is propelled by the combination of growth across cable, IPTV and Broadband/Internet VoD.
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Umfrage zu den Mediengewohnheiten junger Erwachsener in den USA: Ergebnisse vor alle mobil geräte mit TV Empfang dürften es schwer haben der Sinn wird noch nicht so richtig verstanden.
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DVR Nutzer wollen zu 76% das Programm später sehen. 62% keine Werbung sehen, 55% Spulen im Programm und 55% Das Programm schneller sehen indem sie die Werbung überspringen.
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Ein Drittel der Australier mit Breitbandverbindungen läd TV Shows aus dem Internet. Hauptsächlich, weil es keine legale Alternative gibt, die Shows erst sehr spät nach Australien kommen und die Sender die Shows verstümmeln.
