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Von besonderer Bedeutung ist die Entwicklung des Informationsverhaltens unter dem Einfluss der wesentlich verbreiterten Informationsmöglichkeiten. Mit der Etablierung eines neuen Mediums verändern sich der Stellenwert und die Aufgaben, die die Nutzer je
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Von den privaten Internetnutzern sind mittlerweile 56 Prozent mindestens einmal täglich online. Parallel zu der Nutzungsfrequenz erhöht sich auch die Nutzungsdauer. Innerhalb der letzten zwölf Monate hat der Kreis der Internetnutzer, der täglich mehr
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* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
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International Podcastersurvey Podcasters - who they are. How and why they do it.
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A new survey from market research firm Parks Associates has found that few consumers in the U.S. are satisfied with the videos they download from the Internet. Just 16% say the selection of videos available online is good, and only 13% say video downloads
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
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Qualitative interviews with editors and executives at UK national and regional newspapers revealed experimentation with online business models. All of the selected web publications offered their most popular news content for free in an attempt to maxim
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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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Attention and Trust in Advertising by Medium (% of respondents) Medium Likely to Notice Ad Find Info Trustworthy TV 85% 63% Print 60 50 News/Media Sites 53 49 Corporate Sites 51 51 UGC Sites 28 23 Billboard 22 19 Radio 22 28 S
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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More than half (57 percent) of the respondents identified the rapid growth of user-generated content — which includes amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs — as one of the top three challenges they fa
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Brand & Countries It’s From Where? College Students Clueless on Where Favorite Products Come From. Cell Phone Makers and Cars Manufacturers among the Most Misidentified.
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A Typology of Information and Communication Technology Users 8% of Americans are deep users of the participatory Web and mobile applications Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be
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The research segments users into three broad categories and 10 sub-segments: Elite users (31%): Omnivores Connectors Lackluster Veterans Productivity Enhancers Middle of the road users (20%) Mobile Centrics Connected but Hassled Low (or no) tech us
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The survey of nearly 350 executives from telecommunications, broadcasting and media companies across 46 countries in the Americas, Europe and Asia revealed industry-wide confidence in the longer-term outlook for IPTV, with 60 percent believing that IPTV w
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According to the latest Accenture/Economist Intelligence Unit IPTV confidence index, industry-wide confidence in the longer-term outlook for IPTV remains strong. A majority of respondents are confident or very confident that IPTV will generate significant
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"Web 2.0" in zwei Dimensionen (Gestaltungs- und Kommunikationsgrad) "Web 2.0" in Zahlen Die wichtigsten Anwendungen von "Web 2.0" "Web 2.0" und die Auswirkungen auf die allgemeine Mediennutzung Typologie der Nutzer von "Web 2.0"
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The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will b
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17% were already watching on-demand programmes on their television sets. Some 42% of those already viewing video-on-demand reported watching less television as a result. The same percentage believe that traditional television scheduling will no longer ex
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TV networks and magazine publishers should be far more concerned about understanding the dynamics of their audiences and the audiences of their competitors than they should about “the nationally representative” mass audience.
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The survey found that seven out of ten (69.5%) respondents actively view video content on the web. Men are significantly more likely than women to view online video content, 76.0% versus 60.2%, respectively. Viewing online video content is not an activ
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I watch online/mobile video once a week or more often 9% 24% I watch occasionally but less than once a week 13% 30% I never watch but can envisage starting in the next 12 months 10% 17% I never watch and cannot envisage myself doing so in the
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Of the responding agencies around the world, 42% said that newspapers were in decline, more than twice as many that named any other media type.
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Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly.
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Anteil der Befragten, die den Namen des jeweiligen Portals kennen: Name, Kategorie: bekannt bei 1. Wikipedia, Wissen: 96,5% 2. YouTube, Video: 87,7% 3. OpenBC, Treffen: 81,1% 4. Myspace, Treffen: 75,3% 5. blog.de, Blog: 69,7% 6. Blogger, Blog: 68,0% 7. Fl
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PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
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Online Survey Software Zoomerang zPro Surveys The professional’s choice – pre-built templates, customization, advanced analysis and more.
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A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a “flattening” and improving world. There are many, though, who think major problems will accompany technology advances by 2020
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Laut einer im August erfolgten Umfrage von TNS Infratest bei 1.000 Privatpersonen erklärten 62 Prozent der Befragten, allein der Preisvorteil gegenüber den Einzelkomponenten gäbe den Ausschlag für den Kauf eines solchen gebündelten Paketes.
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The study found that about 34 percent of college students recently reported spending more than 10 hours a week online, while only around 19 percent say they devote at least the same amount of time to watching television or listening to the radio.
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One-third (33.6%) of college students 18-24 years say they use the Internet more than 10 hours during a typical week; 20.3% say more than 20 hours. In fact, only one in five say they spend more than ten hours a week watching television (18.8%)
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A majority of American high school students say they’re plugged into mainstream news on the Internet at least weekly. Eleven percent say they consume news daily on the Internet. Most high school students find TV and newspapers to be the most accurate ne
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61% der Männer und 48% der Frauen kennen Weblogs; 32% der Befragten insgesamt lesen Weblogs;7% der Befragten betreiben ein Weblog (das ist der eigentliche Hit). 68% der 14-19-jährigen kennen das Weblog-Format
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Overall, more than half of Internet users have watched or downloaded video. News clips were the most popular, seen by 72 percent of online video viewers, followed by short movie and TV clips, music videos, sports highlights and user-generated amateur vide
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The Video on Demand (VoD) market is beginning to see rapid growth, achieving greater than 40% growth in 2005 over 2004. This expansion is propelled by the combination of growth across cable, IPTV and Broadband/Internet VoD.
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Eine Umfrage zu den Motiven, die dem publizieren von Videos im Internet zugrunde liegen. Teil einer Diplomarbeit zu User Generated Content
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ONLINE CAMPAIGNS FOR MOVIE RELEASES perform the best well in advance of opening day--peaking at 21 to 27 days before release, according to new research from Dynamic Logic.
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Umfrage zu den Mediengewohnheiten junger Erwachsener in den USA: Ergebnisse vor alle mobil geräte mit TV Empfang dürften es schwer haben der Sinn wird noch nicht so richtig verstanden.
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Mediennutzungsstudie aus den USA: Das Internet nimmt den anderen Anteile ab aber nur weil die Mediennutzung insgesamt konstant bleibt. Es sieht so aus als ob eine teilweise verdängung stattgefunden hat.
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6.6 percent of the U.S. online audience has recently downloaded an audio podcast - that's 9.2 million people. 4.0 percent of the webbies (5.6 million people) recently downloaded a video podcast.
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DVR Nutzer wollen zu 76% das Programm später sehen. 62% keine Werbung sehen, 55% Spulen im Programm und 55% Das Programm schneller sehen indem sie die Werbung überspringen.
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Es werden immer mehr VIdeos Online gesehen und es wird zur routine.Hauptsächlich News und Entertainment. 5% der Nutzer sehen täglich Online Video 69% haben Videos gesehen.Werbung wird besser wahrgenommen. OPA Studie.
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Eine große Mehrheit der Verantwortlichen ist mit Blogs vertraut. Makovsky + Company hat eine Studie veröffentlicht zum Thema Blogs und Entscheider, bzw Manager und in welchem Maße diese Blogs verwenden. 21% lesen Blogs min einmal die Woche
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Ca. 2.9 Studen pro Tag sehen sie fern und verbringen sie im Internet. Außerdem sehen 37% der Teens Videos im Internet.
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Erste Zahlen zu den sehgewohnheiten von Videoblogbesuchern. Dabei sehen ca 50% 1-3Std/Woche VIogs und 33% sehen 5-10 Vlogs. Über 80% benutzt einen RSS Reader und davon ca 50% Fireant.
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Eine Umfrage die nach den Zukünftigen Mediengewohnheiten fragt. Dabei kam heraus, dass 6-7% Steigerung beim Internet-TV zu erwarten ist und immerhin 13% es in Erwägung Filme im Internet gegen Gebühr oder Werbung zu sehen.
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Eine Umfrage unter den großen Werbern in den USA hat ergeben, dass 20% des Budgets Online ausgegeben werden (15% 2005). Noch ist Display Advertising vor Search. 5% des onlinebudgets entfallen auf Video.
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Deutsche Zusammenfassung der Podcastumfrage. Gemeinsakeit zw. Podcast und Videoblog, begrenzte Demographie, kommerzielle Zwecke werden verfolgt, einbezug dritter in die Produkton, Sendehäufigkeit bestimmt das Publikum, Mache Genres sind überbesetzt
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Umfrage unter 350 Podcastern und Videobloggern. 80% Podcaster, 60% ohne Gewinnstreben, 60% wöchentlich produziert, 88% English, 60% kommerzieller Wert, 260min pro Episoden produktionszeit zu 70% allein erstellt, Tägliche haben das größte Publikum.
