Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
Brand & Countries It’s From Where? College Students Clueless on Where Favorite Products Come From. Cell Phone Makers and Cars Manufacturers among the Most Misidentified.
A Typology of Information and Communication Technology Users 8% of Americans are deep users of the participatory Web and mobile applications Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be
The research segments users into three broad categories and 10 sub-segments: Elite users (31%): Omnivores Connectors Lackluster Veterans Productivity Enhancers Middle of the road users (20%) Mobile Centrics Connected but Hassled Low (or no) tech us
According to the latest Accenture/Economist Intelligence Unit IPTV confidence index, industry-wide confidence in the longer-term outlook for IPTV remains strong. A majority of respondents are confident or very confident that IPTV will generate significant
The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will b
The Video on Demand (VoD) market is beginning to see rapid growth, achieving greater than 40% growth in 2005 over 2004. This expansion is propelled by the combination of growth across cable, IPTV and Broadband/Internet VoD.
