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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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Attention and Trust in Advertising by Medium (% of respondents) Medium Likely to Notice Ad Find Info Trustworthy TV 85% 63% Print 60 50 News/Media Sites 53 49 Corporate Sites 51 51 UGC Sites 28 23 Billboard 22 19 Radio 22 28 S
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More than half (57 percent) of the respondents identified the rapid growth of user-generated content — which includes amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs — as one of the top three challenges they fa
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"Web 2.0" in zwei Dimensionen (Gestaltungs- und Kommunikationsgrad) "Web 2.0" in Zahlen Die wichtigsten Anwendungen von "Web 2.0" "Web 2.0" und die Auswirkungen auf die allgemeine Mediennutzung Typologie der Nutzer von "Web 2.0"
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TV networks and magazine publishers should be far more concerned about understanding the dynamics of their audiences and the audiences of their competitors than they should about “the nationally representative” mass audience.
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Of the responding agencies around the world, 42% said that newspapers were in decline, more than twice as many that named any other media type.
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Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly.
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A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a “flattening” and improving world. There are many, though, who think major problems will accompany technology advances by 2020
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The study found that about 34 percent of college students recently reported spending more than 10 hours a week online, while only around 19 percent say they devote at least the same amount of time to watching television or listening to the radio.
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One-third (33.6%) of college students 18-24 years say they use the Internet more than 10 hours during a typical week; 20.3% say more than 20 hours. In fact, only one in five say they spend more than ten hours a week watching television (18.8%)
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Overall, more than half of Internet users have watched or downloaded video. News clips were the most popular, seen by 72 percent of online video viewers, followed by short movie and TV clips, music videos, sports highlights and user-generated amateur vide
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Umfrage zu den Mediengewohnheiten junger Erwachsener in den USA: Ergebnisse vor alle mobil geräte mit TV Empfang dürften es schwer haben der Sinn wird noch nicht so richtig verstanden.
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Mediennutzungsstudie aus den USA: Das Internet nimmt den anderen Anteile ab aber nur weil die Mediennutzung insgesamt konstant bleibt. Es sieht so aus als ob eine teilweise verdängung stattgefunden hat.
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Ca. 2.9 Studen pro Tag sehen sie fern und verbringen sie im Internet. Außerdem sehen 37% der Teens Videos im Internet.
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Productplacement greift umsich. 50% der Verantwortlichen hat schon für PP gezahlt und ein weiteres drittel würde es tun wenn es passt. Die Ablehnung basiert hauptsächlich darauf, dass Sie nicht von der effizient überzeugt sind. 65% der Leser erkennen
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Eine Umfrage die nach den Zukünftigen Mediengewohnheiten fragt. Dabei kam heraus, dass 6-7% Steigerung beim Internet-TV zu erwarten ist und immerhin 13% es in Erwägung Filme im Internet gegen Gebühr oder Werbung zu sehen.
