Attention and Trust in Advertising by Medium (% of respondents) Medium Likely to Notice Ad Find Info Trustworthy TV 85% 63% Print 60 50 News/Media Sites 53 49 Corporate Sites 51 51 UGC Sites 28 23 Billboard 22 19 Radio 22 28 S
I watch online/mobile video once a week or more often 9% 24% I watch occasionally but less than once a week 13% 30% I never watch but can envisage starting in the next 12 months 10% 17% I never watch and cannot envisage myself doing so in the
Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly.
