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Der VDZ Verband Deutscher Zeitschriftenverleger bringt erstmals ein Handbuch zum Thema Online Video-Werbung auf den Markt. Die Autoren des neuen 34- seitigen Grundlagen-Kompendiums befassen sich darin mit dem Status Quo und den Entwicklungsmöglichkeiten
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Of consumers surveyed, 62 percent are viewing streaming content online; this figure is comparable to the 66 percent reported previously. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 a
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
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Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent -- for a growth rate of 18 percent.
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Der Themenband »Streaming Video« untersucht detailliert Nutzergruppen und -präferenzen im Hinblick auf die Nutzung von »Streaming Video«-Inhalten im Internet. Die Studie beinhaltet einen Überblick über die Thematik, die Entwicklung von Streaming-An
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Bereits die Hälfte der deutschen Internet-User nutzt mindestens einmal pro Monat Video-Inhalte im Internet. Ein Fünftel der Online-Nutzer gibt an, keinerlei Bewegtbilder im Netz zu nutzen. Video-Communities werden von einem Fünftel der Internet-Nutzer
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increase
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Consumers, especially those between the ages of 18 and 34, are increasingly integrating stream- ing content into their media consumption habits. While older consumers are more likely to simply view news and sports clips online, younger users report watc
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Laut einer Studie von Motorola schauen 45 Prozent der europäischen Breitband-Nutzer zumindest sporadisch Online-TV. Die Studie deckt die Länder Frankreich, Deutschland, Italien, Spanien und Grossbritannien ab, wobei Frankreich mit 59 Prozent an der Spit
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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How are consumers using PCs and mobile devices as video platforms? What factors will make Internet video a better substitute for television, and how quickly will substitution happen? How can programmers nurture a cross-platform video audience?
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Eighty-four percent of consumers recently surveyed by the ad network said their consumption of online video last year either stayed the same or increased from 2005. What's more, 66% said they view streaming content at least once per week. Nearly all of t
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The study's key findings reveal that not only will consumers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short 10- to 15-second ads are "part of doing business" on the web. The re
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In a survey of online users in the US, Burst discovered that 70% of survey respondents "actively" view video content online. That is good, of course, but even better is that 56% of the respondents actually recalled seeing ads in the content they watched
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The survey found that seven out of ten (69.5%) respondents actively view video content on the web. Men are significantly more likely than women to view online video content, 76.0% versus 60.2%, respectively. Viewing online video content is not an activ
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In 2005, only 4% of the world's homes that made their broadband connection over fiber-to-the-home received video services. By the end of 2011, according to a new study from ABI Research, that figure will be 55%.
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an estimate of the online video ad market for 2009 - set in 2004: $657 million - see more. ad market for 2009 - set in 2005: $1.5 billion - ad market for 2010 - set in 2006: $2.3 billion - see more. market for 2010 - set in late 2006: $3 billion - see mo
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untapped market for user-generated video, new research conducted by interactive agency Sharpe Partners indicates that more than half (54) percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to
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Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly.
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And ultimately what are the characteristics of this emerging medium that set will it apart from its competitors and help it both find and cement its niche in the media landscape? We explored people's motivations to use Mobile TV, documented contexts and b
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The research revealed that consumers prefer 10- to 15-second ads. one minute on average for video compared to three minutes for audio clips. For longer content, like a 7.5-minute video or 22-minute audio, consumers tend only to play the first 15 percent o
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Consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often. - Consumers are almost six times more likely to play content online than to download it. - E
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Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%. Even measured by duration video comprises just 2% of total time
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nd according to data compiled by Nielsen/NetRatings, comScore and Quantcast, Web surfers ages 35 to 64 make up anywhere from 48% to 65% of YouTube's audience. Watching online video ranked fourth at 25%, outpacing downloading music (12%) and downloading mo
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“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming, over the air and on the Internet.”
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2006 spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Internet video advertising will be
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The question for local stations is pretty simple. Do you have the technology in place to receive these shifting ad dollars? If not — and even though the survey said advertisers think broadcasters are best equipped to handle these online dollars — you
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Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
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A study by the Conference Board concludes that 10 percent of U.S. online consumers are watching TV broadcasts via the internet. The top TV programming watched online are news (62 percent) and entertainment (50 percent).
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Oehmichen und Schröter haben nur 7% der Online-Nutzer bislang Videos im Internet angesehen. Fisch und Gscheidle dagegen 20% Abruf von Videodaten plus 7% “Live-TV-Nutzung im Internet”, zudem 3% Videocasts.
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Users who frequent social networking sites such as MySpace show a predilection for online video, with 55% viewing streaming videos and 21% downloading long-form videos on at least a monthly basis
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ad engagement was lower on smaller screen devices. Consumers said the maximum length of ad they would watch on mobile phones is nine seconds, compared to 42 seconds on TV. 21 percent of people say watching video on the computer was a primary function of t
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The size of downloads/views are estimated to eclipse 1.1 exabytes of data by 2010, with uploads growing to more than 9.1 petabytes. 23% of the dozens of UCG sites studied currently support mobile access, with others making announcements for this support i
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Social networks such as MySpace are becoming prime locations to distribute online video. Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video,
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Viewing and creating video have become significant activities for U.S. Internet users, with 31% watching online videos at least monthly and 8% uploading clips to Websites such as YouTube, according to Parks Associates’ Digital Media Habits.
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The result: viral seeding drove 14 times more views than video banners. Why? People don’t expect anything good from banners. In fact, they usually see them as disturbing.
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Almost 40% of internet users download and watch videos on the web. In China, a massive 82% want to create their own content, compared with just 20% in Germany. 44% of the same age group want to watch video on the internet.
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Overall, more than half of Internet users have watched or downloaded video. News clips were the most popular, seen by 72 percent of online video viewers, followed by short movie and TV clips, music videos, sports highlights and user-generated amateur vide
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The likes of AOL, Google, Yahoo and MSN are now streaming short video to 12.8 percent of broadband subscribers. 131 MIo Haushalte sollen 2010 Online videos über Breitband konsumieren.
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Es werden immer mehr VIdeos Online gesehen und es wird zur routine.Hauptsächlich News und Entertainment. 5% der Nutzer sehen täglich Online Video 69% haben Videos gesehen.Werbung wird besser wahrgenommen. OPA Studie.
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Podcast (Hauptsächlich aber Vodcasts) werden ein Publikum von 25 Mio in 2008 und 50 Mio in 2010 haben. Dadurch werden Werbegelder angezogen die $300 Mio in 2010 erreichen. Von diesen Millionen werden 75-80% in Vodcasts fließen.
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White Paper von New Millennium Research Council zu IPTV und neuen Prorgammgewohnheiten und wie die TV gewohnheiten beeinflusst werden. Wie wird IPTV wahrgenommen, wie die Anwendungen, welche Nieschenmärkte gibt es.
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Es gibt nun verstärkt Bestrebungen Internetinhalte auf den TV Schirm zu bekommen. Außerdem erlaubt es IPTV einen eigenen Sender für ca. $25000 zu betreiben. Shows fürs Internet sind billiger zu Produzieren eignen sich aber nicht unbedingt fürs Fernse
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Eine Studie zum Download, die die Nachfrage nach verschiedenen Content Typen je nach Endgerät abdeckt. Zudem werden die Zufriedenheit mit dem Medienkonsum auf den verschiedenen Geräten abgerfragt.
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Das Videosehen auf dem Fernseher und dem PC ist gleich angenehm sagt eine Studie. Nur die INhalte unterscheiden sich. TV auf dem PC ist nicht so angenhem wie TV im TV. PC ist angenehmer für ondemand und kurze clips.
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Nielsen Netratings hat Zahlen zum Video konsum: 1. MSN Video mit 9.3 Mio unique Visitores im Feb., 2. YouTube 9 Mio, Google Video 6.2 Mio, iFilm 4.3 Mio und Yahoo mit 3.8 Mio
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Es geht um den Martkzustand in Amerika was die Distribution von Videos angeht. Wie kommen sie zum Konsumenten und welche Möglichkeiten gibt es? Zahlen zu PPV, DVD und VOD. Cabel unternehmen usw.
