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Das Fernsehen über das Internetprotokoll (IPTV) steht vor dem baldigen Durchbruch. Bis 2012 könnten rund 2,5 Millionen Haushalte in Deutschland IPTV nutzen. Damit etabliert sich ein weiterer TV-Übertragungsweg neben Kabel, Satellit und Antenne. Das tei
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In the younger parental age group (35-44), females are predicted to watch 38.3 days of media, males 33.9 days. Compare this to teenagers ages 13-17. They will spend an average of 33.4 days in front of the television, playing DVD’s, and g
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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Even today, many people believe it’s already easier to get news online than to read a newspaper. The study predicts, that in Germany and UK TV will be still the number on source in five yearsThe lowest percentage of adults who indicate that major daily
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Internet video will replace closed set-top box ecosystems. Apple will have to rethink Apple TV, moving to an ad-supported, broadband service provider model that puts YouTube videos as well as ABC.com TV shows directly on the TV. At the same time, Internet
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53 percent of Americans would replace cable and satellite with broadband TV 88 percent believe video cell phone calls will become reality within five years 64 percent of parents would subscribe to mobile TV in cars to entertain kids 74 percent believe
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Today's younger viewers in the 18-to-39 age group regularly watch TV on an on-demand basis, with some watching TV programming only on their computers. Within seven years, that generation probably will consume 80 percent of its TV on-demand via broadband,
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--More than one-third (35 percent) of viewers age 12 and older, or about 88 million people watched TV away from home in the past week. --Twenty-five percent of the respondents watched TV at someone else’s home, 11 percent watched at a restaurant or bar
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Demnach soll sich die Zahl der IPTV-Nutzer rund um den Globus bis 2011 jährlich verdoppeln und schließlich auf 103 Mio. anschwellen. Im vergangenen Jahr haben dagegen gerade 3,9 Mio. Menschen auf IPTV-Angebote zurückgegriffen. Einen rasanten Aufwärtsk
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IPTV subscribers hit 3.6 million in 2006, generating almost €1 billion in annualised revenues Western Europe accounts for two-thirds of worldwide IPTV subscribers The top five IPTV providers by subscriber base account for just ove
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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How are consumers using PCs and mobile devices as video platforms? What factors will make Internet video a better substitute for television, and how quickly will substitution happen? How can programmers nurture a cross-platform video audience?
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work television programs by streaming them over the Internet. Of those aware of this streaming option, 46 percent have already streamed at least one program. The majority of those who didn’t know said they probably would watch at least one show that way
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2004 wurde das Forschungsprojekt TV2010 ins Leben gerufen. Unter der Leitung von Dr. Helmut Hauptmeier und Dr. Thomas Becker arbeiten verschiedene Medienwissenschaftler an der Erforschung der Folgen der Digitalisierung des Fernsehens in Deutschland.
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And ultimately what are the characteristics of this emerging medium that set will it apart from its competitors and help it both find and cement its niche in the media landscape? We explored people's motivations to use Mobile TV, documented contexts and b
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With one in four TV households able to access VOD and nearly 16% having a DVR in 2006, a change in TV usage should be reflected in the data. But it is not. In fact, the latest projections from Veronis Suhler Stevenson (VSS) indicate that TV advertising sp
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Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%. Even measured by duration video comprises just 2% of total time
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t impact of digital technology on the TV industry and briefly chart how we got to where we are now. In the next I will build on these trends, discussing how TV evolution will progress over the coming years and how it might end.
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“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming, over the air and on the Internet.”
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Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
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Mobile TV will become a multimedia experience with an emphasis on personalisation, interactivity and user-generated content."..."We are currently entering a new era in television, that of personal TV and video consumption,
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wurden im Vorfeld der CeBIT 2004 knapp 700 Internetnutzer im Rahmen einer Onlinebefragung um ihre Meinung zur Zukunft des Fernsehens gebeten. Das Ergebnis: Ja zum technologischen Fortschritt. Nein zu technischen Spielereien ohne konkreten Nutzwert.
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A study by the Conference Board concludes that 10 percent of U.S. online consumers are watching TV broadcasts via the internet. The top TV programming watched online are news (62 percent) and entertainment (50 percent).
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one-third of respondents ages 12-17 and one-fourth of those ages 8-12 said they view television programming on the Internet. About 12 percent also said they watch programming on their video game systems
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ad engagement was lower on smaller screen devices. Consumers said the maximum length of ad they would watch on mobile phones is nine seconds, compared to 42 seconds on TV. 21 percent of people say watching video on the computer was a primary function of t
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A new study by the company shows TV gaining $5 billion from new platforms but losing $12 billion due to ad-skipping by those with DVRs.
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About 45 percent of the breaks were interrupted by either channel changes, program guide surfing or leaving the room. Call it old-fashioned commercial skipping. The average ad break exposure was 2.2 minutes with 32.7 percent of the study’s ad breaks wat
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The average amount of time that U.S. households had a television set on each day during the yearlong 2005-06 TV season that ended last week increased by three minutes from the year before, to a record of eight hours and 14 minutes, the report said.
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Liste mit Studien und Trackingseiten, die alles etwas mit dem Fernsehen zu tun haben.
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Overall, twenty five percent of consumers are interested in watching video on their cell phones, with live TV topping the list of preferences.
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assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.
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VOD User mögen eher Rreality TV (27%wahrscheinlicher), music videos (24%), sind Jünger und haben eine hohe Onlineaffinität (50%) 20 Std sowie Breitbandverbindung. Kaufen 3mal so oft PPVs und haben doppelt sohäufig ein Einkommen von 150000.
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White Paper von New Millennium Research Council zu IPTV und neuen Prorgammgewohnheiten und wie die TV gewohnheiten beeinflusst werden. Wie wird IPTV wahrgenommen, wie die Anwendungen, welche Nieschenmärkte gibt es.
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Eine Studie zum Download, die die Nachfrage nach verschiedenen Content Typen je nach Endgerät abdeckt. Zudem werden die Zufriedenheit mit dem Medienkonsum auf den verschiedenen Geräten abgerfragt.
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Das Videosehen auf dem Fernseher und dem PC ist gleich angenehm sagt eine Studie. Nur die INhalte unterscheiden sich. TV auf dem PC ist nicht so angenhem wie TV im TV. PC ist angenehmer für ondemand und kurze clips.
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Der BBC VoD Player iMP erlaubt es Serien bis zu 7Tage nach TV Start herunterzuladen und zu sehehn. Studie zeigt die ersten Nutzungszahlen. 5000 laden in 4 Monaten 150000 Sendungen herunter. Positive reaktionen, nur 7 Tage limit problematisch.
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Das Dilemma zwischen Bundel und ala Carte Kabel etwas aufugeschlüsselt. Dazu werden die Hauptpunkte zweier Studien aufgeführt, die gegen die FCC Aussage "Konsumenten wollen ala Carte Kabel" sprechen.
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IBM Studie zum Fernsehen kommt zu dem Schluss, dass sich das Fernsehpublikum in zwei Gruppen spalten wird. Einmal die Passiven (Massen) und dann die Aktiven, die immer alles OnDemand und Individuell wollen (Nieschenprogramme), darauf müssen die Contentan
