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Der VDZ Verband Deutscher Zeitschriftenverleger bringt erstmals ein Handbuch zum Thema Online Video-Werbung auf den Markt. Die Autoren des neuen 34- seitigen Grundlagen-Kompendiums befassen sich darin mit dem Status Quo und den Entwicklungsmöglichkeiten
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Demnach werden vor redaktionelle Inhalte geschaltete Pre-Roll-Spots von 80 Prozent der User als nicht störend empfunden. Im Gegenteil, sie bewerten die Werbeclips als informativ und unterhaltsam. Dabei erzielen längere Spots eine vergleichsweise höhere
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Of consumers surveyed, 62 percent are viewing streaming content online; this figure is comparable to the 66 percent reported previously. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 a
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The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities. The Institute is comprised of consultants around the world who conduct research
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According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
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The lastest Europe Online report from the EIAA gives a comprehensive picture of both media consumption and advertising expentiture across Europe. The report looks at advertising spend across Europe focusing on how much is currently being dedicted to onli
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The EIAA Marketers’ Internet Ad Barometer 2006, commissioned by the EIAA to understand the role online advertising plays and attitudes towards the Internet amongst key advertisers across Europe reveals that online adspend is expected to grow substantial
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Die Rolle digitaler Medien bei der Kaufentscheidung europäischer Verbraucher
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Bereits die Hälfte der deutschen Internet-User nutzt mindestens einmal pro Monat Video-Inhalte im Internet. Ein Fünftel der Online-Nutzer gibt an, keinerlei Bewegtbilder im Netz zu nutzen. Video-Communities werden von einem Fünftel der Internet-Nutzer
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About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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Consumers, especially those between the ages of 18 and 34, are increasingly integrating stream- ing content into their media consumption habits. While older consumers are more likely to simply view news and sports clips online, younger users report watc
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Internet video will replace closed set-top box ecosystems. Apple will have to rethink Apple TV, moving to an ad-supported, broadband service provider model that puts YouTube videos as well as ABC.com TV shows directly on the TV. At the same time, Internet
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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The study's key findings reveal that not only will consumers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short 10- to 15-second ads are "part of doing business" on the web. The re
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In a survey of online users in the US, Burst discovered that 70% of survey respondents "actively" view video content online. That is good, of course, but even better is that 56% of the respondents actually recalled seeing ads in the content they watched
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BROADBAND USERS ARE SLIGHTLY MORE likely to pay attention to ads from brand marketers when those ads appear on smaller, niche Web sites than on sites with more than one million unique visitors a month.
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an estimate of the online video ad market for 2009 - set in 2004: $657 million - see more. ad market for 2009 - set in 2005: $1.5 billion - ad market for 2010 - set in 2006: $2.3 billion - see more. market for 2010 - set in late 2006: $3 billion - see mo
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The research revealed that consumers prefer 10- to 15-second ads. one minute on average for video compared to three minutes for audio clips. For longer content, like a 7.5-minute video or 22-minute audio, consumers tend only to play the first 15 percent o
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With one in four TV households able to access VOD and nearly 16% having a DVR in 2006, a change in TV usage should be reflected in the data. But it is not. In fact, the latest projections from Veronis Suhler Stevenson (VSS) indicate that TV advertising sp
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nd according to data compiled by Nielsen/NetRatings, comScore and Quantcast, Web surfers ages 35 to 64 make up anywhere from 48% to 65% of YouTube's audience. Watching online video ranked fourth at 25%, outpacing downloading music (12%) and downloading mo
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2006 spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Internet video advertising will be
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The question for local stations is pretty simple. Do you have the technology in place to receive these shifting ad dollars? If not — and even though the survey said advertisers think broadcasters are best equipped to handle these online dollars — you
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Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
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The study found that behaviorally-targeted online advertising generally got higher conversions when served out of context than in context. For instance, users whose online behavior characterized them as “travelers” showed highest conversion rate when
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This supports our belief that media no longer enjoys the benefit of above average rate inflation, rather the opposite where increased competition & measurement is putting pressure on rates.
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ad engagement was lower on smaller screen devices. Consumers said the maximum length of ad they would watch on mobile phones is nine seconds, compared to 42 seconds on TV. 21 percent of people say watching video on the computer was a primary function of t
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Advertisers from smaller categories have been spending more than average on internet advertising, which is relatively cheap and can be targeted very effectively. first half 2005, 96% of all web revenue was generated by the internet’s top 50 sites, accor
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A new study by the company shows TV gaining $5 billion from new platforms but losing $12 billion due to ad-skipping by those with DVRs.
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About 45 percent of the breaks were interrupted by either channel changes, program guide surfing or leaving the room. Call it old-fashioned commercial skipping. The average ad break exposure was 2.2 minutes with 32.7 percent of the study’s ad breaks wat
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The result: viral seeding drove 14 times more views than video banners. Why? People don’t expect anything good from banners. In fact, they usually see them as disturbing.
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Die gesamten Online-Werbeumsätze belaufen sich demnach auf 1,65 Milliarden Euro. Mit einem Anteil von 7,6 Prozent an den gesamten Werbeumsätzen.klassische Online-Werbung (785 Mio) und Suchwortvermarktung (710 Mio).
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Overall, twenty five percent of consumers are interested in watching video on their cell phones, with live TV topping the list of preferences.
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he viral effect that used to happen offline -word of mouth - is now exponentially easier and faster. What you end up having are things that spread very quickly across millions of people. Statistiken lügen
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assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.
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DVR Nutzer wollen zu 76% das Programm später sehen. 62% keine Werbung sehen, 55% Spulen im Programm und 55% Das Programm schneller sehen indem sie die Werbung überspringen.
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Das Web nimmt 20-25% des Medienkonsums ein im vergleich zu lediglich 8% der Werbeausgaben. Zusätzlich erweitert das Web die Reichweite anderer Medien TV 51% morgends 39% mittags 42% abends.Magazinen mehr.Webnutzer haben mehr geld
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Podcast (Hauptsächlich aber Vodcasts) werden ein Publikum von 25 Mio in 2008 und 50 Mio in 2010 haben. Dadurch werden Werbegelder angezogen die $300 Mio in 2010 erreichen. Von diesen Millionen werden 75-80% in Vodcasts fließen.
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Studie der Online Publishers Association über den Medienkonsum. Beobachtung von 350 Probanten. Erg: 20% des Internetkonsums erfolgt kurzbevor, während oder kurznach dem TV Konsum. Außerdem sind 60% für 2 Std/Tag Online.1. Arbeitsmedium.
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Eine Studie der Online Publisher's Association stellt ferst, dass 17% des Meidenkonsums online stattffindet. Dagegen machen die Marketingausgaben für Online 8% der Werbebudgets aus. Da klafft eine nette Lücke, die vom Ego herrrührt.
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Normalerweise sind über 50% der Stunde in der Primetime entweder von Werbung oder Productplacement belegt. Wobei die Warenpräsentation im Fernsehen mehr ausmacht als Werbung. Zahlen zu einzelnen Shows.
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54% der DVR Besitzer überspringen Werbung. Dies könnte die Werbeeinahmen um bis zu 8 Mrd verringern.
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PQ Media hat eine Studio herausgegeben nach der die Werbung auf Social Media Seiten (Blogs, Podcasts) jährlich um 106% steigen wird. Momentan bekommen die Blogs den größten Teil $16,6Mio (84%). Podcasts sind stark im kommen und werden $300Mio in 2010
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Studie wie Filme am besten im Internet beworben werden. Buzz Factor, Creativer Inhalt, Rich media, Wochenenden.
