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Disney is getting edge strategy exactly wrong. They are handing market power to folks like YouTube and MySpace - literally just forking over market power." Disney's combination of brand and proprietary content puts in a potentially strong position to bui
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2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally as well as internally.
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What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human. They're not - like t
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When managers start to suck, returns don't scale anymore (ie, the positively sloped section of the U shaped graph). And the same is true of markets, networks, and communities...but more on that later. Managerial diseconomies are one of numerous sources of
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We don't own or create content (which we think is an essential part of being a media company) — nor do we intend to. We help people find it, organize it and share it — anytime, anywhere, on any device. At Google, we believe that content providers larg
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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The point here is that the economic rationale for marketing is undergoing tectonic shifts (and these shifts are only going to accelerate). These shifts point to the simple fact that the yesterday's economic rationale for marketing is, today, less and less
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Innovation Wednesdays
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In the past, we built business cases based on ROI. Now we build it and build the business afterwards. In the past, "everything is forbidden unless it’s permitted." Now everything is permitted unless forbidden. Scarcity is about paternalism, a decision t
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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the biggest danger for any social media venture today, whether they be at the startup stage or even for those that already have a lot of traction, is to try to be all things to all people.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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The lesson we should take away is that the next generation of revolutionaries will find ways to synthesize the bottom up and the top down, to create new kinds of economic engines (AdWords, Myspace, etc).
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Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Consumer experiences are more distributed than ever. Consumers are willing (and able) to engage with your brand much more deeply than before. Consumers will engage in conversations about your brand whether you like it or not.
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Analysts expect NBC’s digital initiatives to generate $1bn in revenues by 2009, up from $200m this year, and to generate margins of 35 to 40 per cent.
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T it is about the new economic possibilities markets, networks, and communities are creating. here, it's value creation that's the hard part. When it comes to 2.0, business models happen - they're the products of deep, consistent experimentation.
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People don't want to link to media like audio and video (and photos), they want to run it right there on their own pages. They want to be the TV station, the radio station, the newspaper. Der MySpace Musikplayer mit seiner Add-Funktion ist der Goldstandar
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Focusing on the core, in this case, is a huge strategic error. Vertical integration is the kiss of death in an atomizing value chain - unless it is done to multiply and create market space at the edges, rather than focus on controlling a decaying core.
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Google Video Analyse zusammen mit den neuerungen die bald kommen werden. Google scheint sehr stark auf Video zu setzen und es kann gut sein, dass sie vor allem Werbung und Video verbinden wollen. Google könnte zum Medienkonzern aufsteigen.
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Die soziale Integration mit dem Publikum wird die treibende Karft der Medien und den zukünfigen Erfolg bestimmen. Soziale Medien werden keine untergruppe der normalen Medien werden sondern mit dem Traditionnellen Medien konkurrieren.
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Data mining, Problemlösungen und Strategien, Marketing, Reputation Management (man glaubt den Empfehlungen von Freunden), Empfehlungs-Engines. Soziale Netzwerke bieten eine fülle von Möglichkeiten die es zu nutzen gilt.
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Eine sehr umfangreiche Strategische Besprechung von Social Networks und User Generated Content. Das ganze wird aus eine strategischen Perspektive betrachtet, die eine Hilfestellung geben soll auf die Entwicklungen zu reagieren und sie zu nutzen.
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Ausführung der früheren Argumente: Es werden Kollektive mit Märkten verwechselt. Außerdem selbst wenn das Kollektiv herrscht ist diese Herrschaft nicht besser als die der Anzugtypen? Es werden durch das Kollektive authentische Leistungen geschaffen.
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Agrumente gegen die Bourgeoisen gedanken: Die Masse ist nie Schlauer als das schlauste Individuum. Die Masse ist im Durchschnitt schlauer als der durschnittliche teil der Masse. Deshalb funktionieren sie auf gesellschaftlicher Basis. siehe MySpace LastFM
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Es geht nicht darum die Sozialen Kontakte zu besitzen sondern sie zu ermöglichen. Das Besitzen (MySpace) kann negative Auswirkungen auf das Soziale und den Besitzer haben. Am Rand sitzen die, die die komplette Kontrolle über ihr tun haben.
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Die Bedeutung des Programmchefs wandelt sich. Weg von den Senderketten hin zu den Zuschauern. In sog. Micochanneln arrangieren eine vielzahl von Leuten (Blogs) das Programm und sie sind somit Programmchefs. Daraus ergeben sich dezentralisierte Distributio
