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A new hub for Comedy Central's "The Daily Show With Jon Stewart" headlines a slate of two dozen targeted Web sites that Viacom's MTV Networks will launch by the first quarter as it continues its "vertical" digital strategy. TheDailyShow.com, which launc
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Inhaltlich wird Bewegtbild wahrscheinlich die letzte massentaugliche Killer-Applikation des weltweiten Netzes sein", sagte Geschäftsführer Matthias Falkenberg im Gespräch mit der Marketingzeitung ONEtoONE. Anschließend werde die Weiterentwicklung des
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He says it's essential to publish content on many platforms, not just streaming Flash. Mike also gives a good pitch for Blip.TV. We think it's a very good service and we are pleased to have the Blip.TV player right here on the purple channel. ---
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We now want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way. We are delighted
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Agreements Empower Users to Embed CBS Clips into Their Profiles, Websites, Blogs, Wikis, Widgets and Community PagesNew Partners Signed with Automattic, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Vo
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Content owners are looking to syndicate content on a massive scale through open channels and the Internet. Distributors and channel owners, on the other hand, are showing interest in closed or “walled garden” style communities that provide a ready-mad
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or the first time, US based consumers who don’t own a TV and just have a broadband internet connection can legally watch prime-time re-runs on demand by simply visiting the home pages of: ABC, CBS and NBC. As long as someone is willing to sit through co
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Conversational Media are driven by their platforms - the architecture of their platforms are key to differentiation and success. These platforms are by their very nature ignorant of distribution - they need not be concerned with it because it's close to f
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But HBO says it is exploring plans to distribute its programming online—so long as those plans don’t jeopardize its subscription-based business model or its licensing agreements with cable operators, which account for 80% of HBO’s revenue.
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While not one of the major US studios, the largest movie studio in India's Bollywood, Rajshri, has just broken the logjam by releasing their new blockbuster film, Vivah, online for rental and in theaters on the same day. Using Brightcove, they were able t
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The lesson we should take away is that the next generation of revolutionaries will find ways to synthesize the bottom up and the top down, to create new kinds of economic engines (AdWords, Myspace, etc).
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Telco DNA is fundamentally unsuited to the current dynamics of content. Telcos have lost control of their core product. Telcos thrive on scarcity - future value will be built around abundance. Command and control culture is dead, open APIs rule
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Protecting brands and other key resources by draping iron curtains around them is the surest way to destroy their long-run value in the post-network economy.
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Google sollte Lionsgate kaufen und dann die FIlme aggressiv über das INternet vermarkten.Kein DRM billige Downloads und Hollywood so richtig vor den Kopf stoßen mit einer ausgeglichenen digitalen Strategie die den anderen noch ewig fehlen wird.
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Eine sehr umfangreiche Strategische Besprechung von Social Networks und User Generated Content. Das ganze wird aus eine strategischen Perspektive betrachtet, die eine Hilfestellung geben soll auf die Entwicklungen zu reagieren und sie zu nutzen.
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Google zieht den Nutzen aus Links je mehr Links auf VIdeos verweisen umso mächtiger wird Google. Die Kontrolle geht an die Ränder zu den Konsumenten, die Liks setzen und diese werden von Google genutzt um ein Gatekeeper für Videos zu werden.
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Networks fokussieren nicht mehr auf die Distribution sondern auf Empfehlungen, das Sharing und Weiterleiten. Deshalb braucht es beim Unbundeling neue Erlösformen. Rebundeling heißt mit dem Zuschauern verknüpfen. Sehr Lesenswert!
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Die Bedeutung des Programmchefs wandelt sich. Weg von den Senderketten hin zu den Zuschauern. In sog. Micochanneln arrangieren eine vielzahl von Leuten (Blogs) das Programm und sie sind somit Programmchefs. Daraus ergeben sich dezentralisierte Distributio
