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In my view, the strategic implications of this bold move by Viacom is huge. Opening up their vaults to the masses, for the first time in their history, is a watershed event that should not be underestimated. And its significance should have been highlig
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Yahoo Video will migrate away from a user-created video destination to more of a showcase for professional or semi-professional content that’s “programmed” through the entire site, as in Yahoo Food, Yahoo Tech and Yahoo TV. “As a strategy, we want
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The point is that its visitors are readers, not viewers. That is an interesting distinction to make and understand as obvious as it might be. Just because we’re online does not mean we cannot and should not differentiate a reader from a viewer.
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Won't selling songs as unprotected MP3s lead to rampant illegal copying? No. Because there's already rampant illegal copying. Most unauthorized copying is done either through online file-sharing networks or by burning CDs for friends.
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We need tools that can track the spread velocity of a video, their viralness, so to speak. We also need to define new demographic variables, based not only on age / sex / location / income but more importantly on interests and social connectivity. When yo
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In the wake of these opposing forces of consolidation and diversification, content producers need to think carefully about how they are going to position themselves for profitability moving forward.Keep the focus on content, not distributionKeep the focus
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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The study found that behaviorally-targeted online advertising generally got higher conversions when served out of context than in context. For instance, users whose online behavior characterized them as “travelers” showed highest conversion rate when
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1. Take the money, promotion and revenue share.2. Keep your content exclusively for your own site and let users access and post content from there.3. Do a cross licensing deal with other content rights owners.
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Telco DNA is fundamentally unsuited to the current dynamics of content. Telcos have lost control of their core product. Telcos thrive on scarcity - future value will be built around abundance. Command and control culture is dead, open APIs rule
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Then, we would probably also note that talent by itself is often useless - it needs to be converted into/combined with numerous intermediate inputs to actually create value. Then (finally) we would try and model the various assumptions surrounding value c
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Protecting brands and other key resources by draping iron curtains around them is the surest way to destroy their long-run value in the post-network economy.
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Die soziale Integration mit dem Publikum wird die treibende Karft der Medien und den zukünfigen Erfolg bestimmen. Soziale Medien werden keine untergruppe der normalen Medien werden sondern mit dem Traditionnellen Medien konkurrieren.
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Eine sehr umfangreiche Strategische Besprechung von Social Networks und User Generated Content. Das ganze wird aus eine strategischen Perspektive betrachtet, die eine Hilfestellung geben soll auf die Entwicklungen zu reagieren und sie zu nutzen.
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Durch die reinen Algorhytmen von Google wird kein mehrwert erzeugt. Die Auswahl verhindert Kreativität und die Kosten des Erfolgs (von Google) werden von den Benutzern bezahlt in dem sie Seiten aufmerksamkeit widmen, die es nicht verdient haben.
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Networks fokussieren nicht mehr auf die Distribution sondern auf Empfehlungen, das Sharing und Weiterleiten. Deshalb braucht es beim Unbundeling neue Erlösformen. Rebundeling heißt mit dem Zuschauern verknüpfen. Sehr Lesenswert!
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360 Grad Denken um das zu bieten, was die Zuschauer wollen. Das illustriert eine Grafik von Gary Hayes. Darin sind die verschiedenen Angebote Abgebildet, die alle um einen Content Kern gestrickt werden können.
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ABC ist immer noch im Product (Content) Geschäft und der erste Schritt in Richtung direktem Zuschauergeschäft ist nicht besonders gelungen. Das Rebundeling schafft neue Werte aber ist nur Möglich wenn man verschiedenste Contentformen einbringt.
