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ABC is pushing ahead with its revised online video strategy in a deal to distribute its primetime shows for free on AOL (NYSE: TWX) starting Thursday, WSJ reported. As we noted last week, Disney (NYSE: DIS)-owned ABC said it was changing its online game p
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NBC Direct isn’t competing with Hulu, it’s complimentary and in-line with our strategy of offering consumers multiple ways to access our content. NBC Direct is an extension of NBC.com, so it’s no more of a competitor than NBC.com is today - which f
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Notably, the report finds that a viable business will emerge in the US and W Europe for movie downloading, but warns that the Studios are following a fragmented path to digital distribution, with each major following a different strategy. This is likely t
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A new hub for Comedy Central's "The Daily Show With Jon Stewart" headlines a slate of two dozen targeted Web sites that Viacom's MTV Networks will launch by the first quarter as it continues its "vertical" digital strategy. TheDailyShow.com, which launc
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``One of our strategies is to put video everywhere you are on the Internet,'' said Folgner, who joined the Sunnyvale, California-based company last year through Yahoo's acquisition of video site Jumpcut. ``We're going to build a much better destination fo
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The kind of network I'm referring to is a web of interconnections -- links between content and between people. In essence, I'm arguing that on the Web, news organizations -- perhaps, all media -- should focus on building themselves "into the clickstream."
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DoubleClick's products and technology are complementary to our search and and content-based text advertising business, and give us new opportunities to improve online advertising for consumers, advertisers and publishers.Historically, we've not allowed th
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Inhaltlich wird Bewegtbild wahrscheinlich die letzte massentaugliche Killer-Applikation des weltweiten Netzes sein", sagte Geschäftsführer Matthias Falkenberg im Gespräch mit der Marketingzeitung ONEtoONE. Anschließend werde die Weiterentwicklung des
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Fernsehzuschauer und Radiohörer haben künftig die Möglichkeit, deutlich mehr Sendungen und Inhalte der ARD und ihrer Landesrundfunkanstalten unabhängig von Ort und Zeit zu nutzen. So könne beispielsweise ab dem 16. Juli die stündlich aktualisierte 1
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He says it's essential to publish content on many platforms, not just streaming Flash. Mike also gives a good pitch for Blip.TV. We think it's a very good service and we are pleased to have the Blip.TV player right here on the purple channel. ---
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First, you can accelerate the innovation in the services you offer so that you are constantly one or two (or more) steps ahead of those tempted to copy you. Second, you can find ways to use your service offerings to build trust-based relationships with
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The bet that's been made on YouTube (and that YouTube is making) is the same. That it can, again, redefine the media business model for yet another decade - this time, for richer media, with greater depth, etc, etc.And here's where we come full circle - b
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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High quality multimedia distribution possiblevia broadband connection Intense competition among (alternative) infrastructure providers Broad access to contentBroad range of IPTV/Triple Play consumer offerings available at market Engagement in IPTV bus
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We now want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way. We are delighted
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Agreements Empower Users to Embed CBS Clips into Their Profiles, Websites, Blogs, Wikis, Widgets and Community PagesNew Partners Signed with Automattic, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Vo
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In my view, the strategic implications of this bold move by Viacom is huge. Opening up their vaults to the masses, for the first time in their history, is a watershed event that should not be underestimated. And its significance should have been highlig
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Content owners are looking to syndicate content on a massive scale through open channels and the Internet. Distributors and channel owners, on the other hand, are showing interest in closed or “walled garden” style communities that provide a ready-mad
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3C = Content, Commerce, Community | 4th C = Context | P = Personalization | VS = Vertical Search This, I submit, is the formula for the future: Web 3.0 = (4C + P + VS). Web 2.0 has been a nichy phenomenon with hundred and thousands of microcap efforts a
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In the next few months, Web users will be able to grab videos from nearly all MTV-owned sites and post them on their own blogs or Web sites, lessening the need to go to YouTube, the top online video service that Google acquired last year.
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Yahoo Video will migrate away from a user-created video destination to more of a showcase for professional or semi-professional content that’s “programmed” through the entire site, as in Yahoo Food, Yahoo Tech and Yahoo TV. “As a strategy, we want
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Disney is getting edge strategy exactly wrong. They are handing market power to folks like YouTube and MySpace - literally just forking over market power." Disney's combination of brand and proprietary content puts in a potentially strong position to bui
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de-portalization represents a change in the relative weight of portals in a traffic sense, and the emergence of what I call the “foothills” as a major source of traffic. This will affect money flows. Portals will remain both large and will continue to
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or the first time, US based consumers who don’t own a TV and just have a broadband internet connection can legally watch prime-time re-runs on demand by simply visiting the home pages of: ABC, CBS and NBC. As long as someone is willing to sit through co
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Most important, perhaps, Turner’s leadership understands that large-scale isn’t the only way to make money online. According to the Journal, Turner expects total Web revenue to grow about 30 percent annually on average through 2010.
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Conversational Media are driven by their platforms - the architecture of their platforms are key to differentiation and success. These platforms are by their very nature ignorant of distribution - they need not be concerned with it because it's close to f
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2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally as well as internally.
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The point is that its visitors are readers, not viewers. That is an interesting distinction to make and understand as obvious as it might be. Just because we’re online does not mean we cannot and should not differentiate a reader from a viewer.
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Yahoo!'s strategy for generating traffic from user-submitted videos changes weekly. The latest developments: The Internet veteran's deal to host amateur and professional videos from former vice president Al Gore's youth-oriented broadcast network is colla
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Won't selling songs as unprotected MP3s lead to rampant illegal copying? No. Because there's already rampant illegal copying. Most unauthorized copying is done either through online file-sharing networks or by burning CDs for friends.
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Explore the implications of attention scarcity for firm structure – I view attention scarcity as a key catalyst driving the unbundling and rebundling of firms that is occurring on a global scale. Master the management techniques required to increase ret
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Video content is exploding online, including popular TV shows, user-generated videos, and niche semiprofessionally produced video that falls somewhere in the middle. Portals have leapt on the opportunity to help consumers find video online, but for the mo
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If studios, networks, independent producers and consumers resist Youtube's siren song and choose to build their own hosting properties (with features similar to Youtube's like embeddable video, permalinks, etc) or go somewhere else to publish their video,
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We need tools that can track the spread velocity of a video, their viralness, so to speak. We also need to define new demographic variables, based not only on age / sex / location / income but more importantly on interests and social connectivity. When yo
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In the wake of these opposing forces of consolidation and diversification, content producers need to think carefully about how they are going to position themselves for profitability moving forward.Keep the focus on content, not distributionKeep the focus
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What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human. They're not - like t
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And, ultimately, this - the stale, tired industrial DNA of the last century, utterly out of sync with the radically new kind of firm the post-network economy demands - is the cause of all the problems (not the stuff in the Peanut Butter Manifesto, though
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When managers start to suck, returns don't scale anymore (ie, the positively sloped section of the U shaped graph). And the same is true of markets, networks, and communities...but more on that later. Managerial diseconomies are one of numerous sources of
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But HBO says it is exploring plans to distribute its programming online—so long as those plans don’t jeopardize its subscription-based business model or its licensing agreements with cable operators, which account for 80% of HBO’s revenue.
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is certainly true that Google’s ambition is to become the largest, most omnipresent ad agency, or communications clearinghouse, or marketing well, market out there, ever. After all, Cisco makes some $18B in revenues but is worth as much as Google, who m
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We don't own or create content (which we think is an essential part of being a media company) — nor do we intend to. We help people find it, organize it and share it — anytime, anywhere, on any device. At Google, we believe that content providers larg
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In fact, if YouTube (and most other video-sharing sites) are leading indicators, one can conclude that community is a far more effective filter for precision and recall when it comes to non-text media types. Which would actually prove tremendously benefic
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Location-based advertising: Remember all the hub-bub about location-based services in 2000? Mobile phone users will merrily walk down the street as their mobile phone beckons them in to the nearest boutique or café with a well-timed ad.
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While not one of the major US studios, the largest movie studio in India's Bollywood, Rajshri, has just broken the logjam by releasing their new blockbuster film, Vivah, online for rental and in theaters on the same day. Using Brightcove, they were able t
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t impact of digital technology on the TV industry and briefly chart how we got to where we are now. In the next I will build on these trends, discussing how TV evolution will progress over the coming years and how it might end.
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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The point here is that the economic rationale for marketing is undergoing tectonic shifts (and these shifts are only going to accelerate). These shifts point to the simple fact that the yesterday's economic rationale for marketing is, today, less and less
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Innovation Wednesdays
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Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
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Apollo, the company’s new system for running applications written in Flash, HTML, and JavaScript from the desktop. The core idea is to marry the online and offline worlds, but the system is only out in preview now, so there aren’t exactly startups qu
