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In a significant development for online video advertising, Blip.TV will be inserting overlay ads into QuickTime files. The insertion of dynamic ads into downloadable media is not new, but the use of overlay ads in these files is, as far we can determine.
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Video streams and downloads have doubled over the last 30 days and are up to 100,000. And Beet.TV videos are getting around: Nearly three-times the number of views are coming through feeds and cross-posts, far more than viewers from the Beet.TV home pag
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Online video has become the fastest-growing category of Internet ad spending in the past year, according to research firm eMarketer -- so much so that advertisers now frequently complain about the shortage of video content worthy of sponsorship. Marketers
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This harkens back to 1950s TV (the show itself harkens back to 1970s TV). Lifelock got a blipvert (the 3 second pre-roll ala YouTube) and then branding throughout the show. And then a post-roll which could have and should have been way more informative th
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FMTV isn’t produced on a regular schedule like traditional television shows. Instead, Tim works with a sponsor to create “contextual advertising.” The lesson: when product placement meets fetish, dollars abound. Sponsors have included GoDaddy, iLik
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BoingBoing has heard: the Apple TV does not include HDCP (High-Bandwidth Digital Copy Protection), the copy protection hardware paired with digital video and audio inputs and outputs in an attempt to thwart the unauthorized duplication of high definition
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Here’s what struck me about the way these two marketers were handling our conversation. They stepped back and exhibited an incredible faith in our creativity. They didn’t push us to insert brand messages, and they didn’t even treat us like an agency
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Back in 2000 a few puppetry friends and I did some experimenting with a directly-sponsored web series called The Marshall and Buck Show. Looking back now the show itself was very crude, but the business model did work. Although it didn't last long enough
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Unilever has signed on as presenting sponsor for a new venture at Marie Claire - the magazine's first video podcast series. Hosted by editor-in-chief Joanna Coles and featuring the magazine's editorial staff, the series, called The Masthead With Marie Cla
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The videobloggers have a small amount of inventory but a very loyal audience, making single sponsorships more attractive to advertisers. And of course videocasts don't really have commercials per se, making sponsorship deals more feasible.
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Sonderwerbeformen: Sendungssponsoring max. 7 Sekunden Preis: 12.500,00 Euro pro Woche Spot vor der Sendung max. 20 Sekunden Preis: 20.000,00 Euro pro Woche Branding der Sendung Preis: 14.000,00 Euro pro Woche Gerne beraten wir Sie in einem persönlichen G
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Why keep participation limited to producers who had over 1,000 hours of content? I think he meant that right now, advertisers are still a bit wary of user-generated content, and advertisers need scale to buy ad space. Thus, Google's focus on "prosumer" v
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From a marketing perspective, there are essentially two approaches to working with these types of Webcasts. Buyers and planners, meet the Webcast sponsorship. consider a second type of Webcast: customized.
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Yahoo hat eine eigen Onlinevideoshow gestartet darin kommentieren hübsche Frauen das aktuelle Tagesgeschehen. Das ganze ist in Flash realisiert und man befindet sich in einem Komplexen medienfenster.
