Online video has become the fastest-growing category of Internet ad spending in the past year, according to research firm eMarketer -- so much so that advertisers now frequently complain about the shortage of video content worthy of sponsorship. Marketers
This harkens back to 1950s TV (the show itself harkens back to 1970s TV). Lifelock got a blipvert (the 3 second pre-roll ala YouTube) and then branding throughout the show. And then a post-roll which could have and should have been way more informative th
BoingBoing has heard: the Apple TV does not include HDCP (High-Bandwidth Digital Copy Protection), the copy protection hardware paired with digital video and audio inputs and outputs in an attempt to thwart the unauthorized duplication of high definition
Here’s what struck me about the way these two marketers were handling our conversation. They stepped back and exhibited an incredible faith in our creativity. They didn’t push us to insert brand messages, and they didn’t even treat us like an agency
Back in 2000 a few puppetry friends and I did some experimenting with a directly-sponsored web series called The Marshall and Buck Show. Looking back now the show itself was very crude, but the business model did work. Although it didn't last long enough
From a marketing perspective, there are essentially two approaches to working with these types of Webcasts. Buyers and planners, meet the Webcast sponsorship. consider a second type of Webcast: customized.
