I'm extremely proud to kick off this Monday with YouTube as our first sponsor. Regarding the broad topic of "video online", in my personal opinion, there is not a single other group in the world that has done more to democratize the moving image. We final
I managed to bring in $247,412 via Rocketboom. $210k of that was in advertising and licensing and the rest was mostly from consulting and merchandising. I realize its unusual to report this kind of information and I may not have the luxury of doing so in
Here’s what struck me about the way these two marketers were handling our conversation. They stepped back and exhibited an incredible faith in our creativity. They didn’t push us to insert brand messages, and they didn’t even treat us like an agency
It’s not much money particularly as I have a vertical site with modest traffic but it’s a start. For me, more substantial immediate revenue will come from sponsorships — I will book about $5K this month.
Back in 2000 a few puppetry friends and I did some experimenting with a directly-sponsored web series called The Marshall and Buck Show. Looking back now the show itself was very crude, but the business model did work. Although it didn't last long enough
On Monday, NBC Nightly News had only one advertiser, Philips, running only a little over a minute of ads. Viewership jumped1 by almost a million people, and thousands of positive emails2 and comments3 poured in. Sure, it’s a novelty, but if people get s
Why keep participation limited to producers who had over 1,000 hours of content? I think he meant that right now, advertisers are still a bit wary of user-generated content, and advertisers need scale to buy ad space. Thus, Google's focus on "prosumer" v
Dealhack sponsort 88Slide exklusiv für eine Woche. 88Slide erreicht ein entsprechend großen klar definiertes Publikum das interessant ist. Die Produktionsqualität ist hoch genauso die Verfügbarkeit. Dealhack wird ins tägliche Programm integriert.
