Spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3 percent in 2007 and an additional 18.4 percent in 2008 and 18.5 percent in 2009, according to Jack Myers Media Busin
Still, putting these high growth rates into perspective, video will represent only 3.6% of the total online ad spend this year. Even by 2011, when video ads will be commonplace on the Web, less than 10% of the annually escalating spend will be devoted to
U.S. spending on online DVD rental services is expected to increase by 68% between 2007 and 2011, to $3.2 billion, or about 37.5% of the total video rental market, according to a report from market research firm Adams Media Research.
About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
The UK accounted for the largest share of European online ad spending, at 39% of the total. Germany accounted for 22%, France for 15% and the Netherlands for 7%. Alain Heureux of IAB Europe said, "These figures demonstrate without any doubt the signif
The latest eMarketer estimates put total US Internet ad spending at $16.4 billion this year, a 30.8% gain over last year's $12.5 billion. The prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more th
Total advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the prior year period, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and mar
six-figure spending levels buy even more features, including mashups, personalized photos, and RSS and podcast feeds. Similarly, YouTube is looking to do media deals at a certain five-figure threshold, and it sets six-figure thresholds to let marketers ow
Among other things, it highlights a rapid shift in media spending toward online, with media companies going from 23% to 37% of spending over the last five years.
Internet advertising revenues (U.S.) for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005. Internet advertising revenue totaled nearly $4.1billion for the second quarter of 2006
