— A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
A lot of new SNS entrants are niche-oriented. Unfortunately, simply being a niche play isn't enough to guarantee success. We can look at these niche social networks as the modern equivalent of the bulletin board community.
Many teens are content (if not happy) to start over with most of their accounts in most places. Forgot your IM password? Sign up again. Forgot your email address? Create a new one. Forgot your login? Time for a change.
Social networking is among the online activities seeing a boost.. Just under one-quarter (23%) of online Western Europeans visit such sites at least once a month. Among the 16-24 age group, 32% visit at least once a month.
