Multiply provides blogging tools, hosting for your photos, videos and music, a web-based calendar and the ability to review products you’ve bought. What’s more, the profile pages are customizable - you can choose between 18 themes and reposition the
What's being concentrated, in other words, is not content but the economic value of content. MySpace, Facebook, and many other businesses have realized that they can give away the tools of production but maintain ownership over the resulting products. One
Which once again shows that if you have a hammer everything looks like a nail, and if you have a media company, everything looks like media. But the digital revolution isn't a media revolution: the web is a social phenomenon, not a media phenomenon or a t
Most user communities take a typical path--the newbies ask questions, and a select group of more advanced users answer them. But that's a slow path to building the community, and it leaves a huge gaping hole in the middle where most users drop out. If we
The biggest argument for hyper aggregation is modern life’s biggest constraint: time. No one can argue about the value of niche content, especially for niche-ists. However, most of the population at large falls in the middle. There is a desire to get th
When managers start to suck, returns don't scale anymore (ie, the positively sloped section of the U shaped graph). And the same is true of markets, networks, and communities...but more on that later. Managerial diseconomies are one of numerous sources of
And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.it will be the people themselves who
