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he web is more interesting when you can build apps that easily interact with your friends and colleagues. But with the trend towards more social applications also comes a growing list of site-specific APIs that developers must learn. OpenSocial provides
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— A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
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Social networking partners include Automattic, which is the commercial arm for Wordpress, Clearspring, the widget company, Goowy Media, maker of yourminis, Ning, RockYou, Slide, VideoEgg and Meebo, among others. These partnerships let CBS disseminate its
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A lot of new SNS entrants are niche-oriented. Unfortunately, simply being a niche play isn't enough to guarantee success. We can look at these niche social networks as the modern equivalent of the bulletin board community.
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A study of the personal data posted by MySpace teens is getting some interest today, since it seems to show that MySpacers are more privacy-conscious that the newspaper scare-stories usually assume. The research by the University of Wisconsin-Eau Claire s
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Instead of sending your data out to a bunch of social networking sites, Spokeo is more of a central hub where you can keep up with all the posts, pictures and links your friends put up in any of 21 different sites.
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But seriously, the concept of "social network fatigue" boggles my mind. I realize that the prediction is really "Users will tire of large-scale, portal-style social network sites like MySpace and Facebook in 2007" but the framing of it as "social network
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Many teens are content (if not happy) to start over with most of their accounts in most places. Forgot your IM password? Sign up again. Forgot your email address? Create a new one. Forgot your login? Time for a change.
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Multiply provides blogging tools, hosting for your photos, videos and music, a web-based calendar and the ability to review products you’ve bought. What’s more, the profile pages are customizable - you can choose between 18 themes and reposition the
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What's being concentrated, in other words, is not content but the economic value of content. MySpace, Facebook, and many other businesses have realized that they can give away the tools of production but maintain ownership over the resulting products. One
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Usability should always be prioritized over revenues. When a user chooses to spend 20 minutes of their life on your website, they could be spending that time anywhere else, but they chose your site. Don't reward their loyalty with spam
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Humans cluster between 15-25 - and 150 or thereabouts. That’s why military units are organized as companies and squadrons and businesses have departments and middle level managers. No one can remember more than 150 people’s names. So the logic foll
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Which once again shows that if you have a hammer everything looks like a nail, and if you have a media company, everything looks like media. But the digital revolution isn't a media revolution: the web is a social phenomenon, not a media phenomenon or a t
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Most user communities take a typical path--the newbies ask questions, and a select group of more advanced users answer them. But that's a slow path to building the community, and it leaves a huge gaping hole in the middle where most users drop out. If we
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Social networking is among the online activities seeing a boost.. Just under one-quarter (23%) of online Western Europeans visit such sites at least once a month. Among the 16-24 age group, 32% visit at least once a month.
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The biggest argument for hyper aggregation is modern life’s biggest constraint: time. No one can argue about the value of niche content, especially for niche-ists. However, most of the population at large falls in the middle. There is a desire to get th
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When managers start to suck, returns don't scale anymore (ie, the positively sloped section of the U shaped graph). And the same is true of markets, networks, and communities...but more on that later. Managerial diseconomies are one of numerous sources of
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And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.it will be the people themselves who
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Figuring out the value of nodes and hubs connected in an affinity network is a nice theoretical exercise, but the actual growth data speaks for itself. Its not exponential nor logarithmic, but follows a declining percentage model. All social networking st
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U.S. marketers are expected to spend $350 million in 2006, an increase of 25% over previous estimates. Estimates for 2010 are also up 16 percent to $2.2 billion, with social network ad spending projected to account for 8.5% of the U.S. ad market by 2010
