Disney is getting edge strategy exactly wrong. They are handing market power to folks like YouTube and MySpace - literally just forking over market power." Disney's combination of brand and proprietary content puts in a potentially strong position to bui
On the contrary, the significant opportunity for social networks is to become highly-efficient branding vehicles. In fact, it is my prediction4 that social networks will prove themselves to be the most effective brand communication platforms on the Inter
For a company like Yahoo, social networking is not a market that they should buy into. Yes, Murdoch needed to, being a traditional media company with no real Internet competency. Even Google’s acquisition of YouTube made sense from the perspective of co
Teens are expanding their social networks to the mobile realm, with over 50% of the 13 to 17-year-olds from major markets are engaging in social networking or otherwise creating content on mobile phones, according to the latest monthly statistics from M:M
The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
