On the contrary, the significant opportunity for social networks is to become highly-efficient branding vehicles. In fact, it is my prediction4 that social networks will prove themselves to be the most effective brand communication platforms on the Inter
For a company like Yahoo, social networking is not a market that they should buy into. Yes, Murdoch needed to, being a traditional media company with no real Internet competency. Even Google’s acquisition of YouTube made sense from the perspective of co
The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
