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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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User Generated Content is here to stay. Report from Bear Stearns assessing the effects of the Long Tail on Entertainment Industry, especially on television. Between content producers and traditional broadcasters the new subject is the aggregator/packager
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Introduction 1 Web2.0 and collaboration 4 Why blog? 8 Web feeds (RSS and other geeky stuff) 10 Some corporate blog examples 14 Podcasting for business 16 Twitter and Jaiku 20 Facebook 24 Second Life and 3D virtual worlds 30 Wikis 39 Blog writing
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Eine Studie von Melcrum besagt, dass über 40 Prozent der Kommunikationsabteilungen soziale Medien einsetzen oder einsetzen wollen, wobei Online-Videos mit 63 Prozent am häufigsten genannt wird:
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Traditional media companies are ideally placed to benefit from the explosion of user-generated content and should see it as an opportunity and not a threat even though the potential revenue is limited, a report says.
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. I say the change we’re facing is much bigger than just the obsolescence of the pageview, much more fundamental: Size doesn’t matter. Relevance, credibility, and attraction do.
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Conversational Media are driven by their platforms - the architecture of their platforms are key to differentiation and success. These platforms are by their very nature ignorant of distribution - they need not be concerned with it because it's close to f
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Which once again shows that if you have a hammer everything looks like a nail, and if you have a media company, everything looks like media. But the digital revolution isn't a media revolution: the web is a social phenomenon, not a media phenomenon or a t
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Secondly, scale for us, and me, doesn’t really mean traffic, or for that matter, scaled revenues...it means influence. The people who cut the checks for everyone else in this industry, including any and all of the consultants writing about this industry
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The biggest argument for hyper aggregation is modern life’s biggest constraint: time. No one can argue about the value of niche content, especially for niche-ists. However, most of the population at large falls in the middle. There is a desire to get th
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It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
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And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.it will be the people themselves who
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In each case, a burst of technological change was followed by a period of slow adjustment. The shift from orality to literacy, the rise of print culture, and the emergence of modern mass media in the late 19th and early 20th century each represent importa
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Social media sites and search engines need to stay on top of this new form of content creation, continually analyzing data and scrubbing out the dirt. Sites overrun with web spam quickly lose their utility and might be banned from search engines.
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All of this points to a real problem in the social media world. The only yardsticks we use to measure the trustworthiness of a source are purely based on popularity - e.g. in-bound links, votes, etc. Now often popularity and quality are closely aligned. H
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The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
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So I doubt, therefore, that social media is a good business investment for the long term. I think it will remain—indeed, I would argue that in order to be relevant it must remain—a fringe phenomenon.
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What this all boils down to is a growing and substantial market need for new ad models and platforms. Granted, there’s a good chance that the dominant players of today, like Google and Yahoo, will end up being the ones to develop the new models.
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Nico Flores erklärt 3 Schwächen: 1. Was gut für das Individuum ist muss nicht gut für die Gesellschaft/das Geschäft sein. 2. Verwirrung um Trends und Ziele. Werden Entwicklungen überbewertet? 3. Einseitigkeit: es werden bestimmte Muster bevorzugt.
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The wise magazine will enable its community to speak among themselves. And it will also find ways to extract and share the wisdom of its crowd. This is true not just of magazines but of other, similar brands in other media
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he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
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They're not scared of the UGC as much as they are of losing control. This line -- we want our brand in the marketplace presented in a certain way -- is the very heart of what's under assault in the Media 2.0 space.
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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But the next deal, probably for Facebook, is going to come in at a higher cost -- probably at an unsustainable cost. There are just to many people desperate not to miss the social networking train before it leaves the station.
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Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in
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The Internet is changing the economics of creative work - or, to put it more broadly, the economics of culture - and it's doing it in a way that may well restrict rather than expand our choices.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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Welche Krise der unkende Politiker ausgemacht haben will, blieb aber unklar. Denn mit Vehemenz erklärte Holtzbrinck-Geschäftsführer Prof. Michael Grabner: „Die Zeitungen sind überhaupt nicht in der Krise.“
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As tweens become teens, socializing online becomes more important than activities such as game playing. There are sharp increases in the use of instant messaging, text messaging, blogging, social networking and more.”
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First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
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Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
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Social networks, which are rapidly becoming the portals of the next generation, must place high strategic priority on their communications functionality if they wish to continue their pace of traffic growth, usage, and retention.
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Web 2.0 works great as an ideology, but maybe not so great as the basis for a media economy. Less control = less profit.Why did Google buy YouTube? Because they have to own it to control it, and they need to control it in order to monetize it.
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The new generation doesn’t sit down to watch prime time tv together. It’s on YouTube, which provides the asynchronicity of experience, personaliz-ability of tags, uploading, favorites lists, channels, and a play duration much better suited to consumpt
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Stop giving away the news and charging for the archives. Start featuring archived stuff on the paper's website. Link outside the paper. Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies).
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Definition von Social Media über die Participation, Offenheit, Konversation, Community und die Verbindungen zwischen den Punkten. Außerdem Darstellung der wichtigsten Phänomene wie Blogs uws.
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The BBC is not making programmes it is making 'atoms', tiny elements going everywhere in the digital landscape. The controversial Creative Archive is an attempt to "unlock" elements, "atomise the archive".
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You can’t ‘own’ all the relationships audiences have in the web world so the best plan is to ‘atomise’ content, disintegrate, to ‘explode’ into places where they are.
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The size of downloads/views are estimated to eclipse 1.1 exabytes of data by 2010, with uploads growing to more than 9.1 petabytes. 23% of the dozens of UCG sites studied currently support mobile access, with others making announcements for this support i
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Hinweise und Regeln, wie die alten Denkweisen überwunden werden können und News in einer Welt des User Generated Contents überleben können. TV News müssen innovativer und offener werden
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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By social media we mean all the ways in which media, entertainment and information (MEI) industries are colliding with users as part of the mix. Another way of looking at it: Social media is a mix of genuine grassroots efforts to create media through comm
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Die großen Medienhäuser müssen Socialmedia verstehen. Die Konsumenten wollen Bandbreite, Tools, Content und Erträge. Die Zeiten des direkten Erlöses sind vorbei. Socialmedia schafft indirekte Werte.
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Die Idee des personalisierten TV, das keine allgemeine „Prime Time“ kennt und Werbeblöcke überspringt, bringt die Finanzierung des klassischen TV ins Wanken.
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people do not merely browse the web. Instead they give away information, expertise, and advice without monetary compensation. They submit texts, code, music, images, and video files in settings that allow for such contributions.
