-
User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
-
2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally as well as internally.
-
Which once again shows that if you have a hammer everything looks like a nail, and if you have a media company, everything looks like media. But the digital revolution isn't a media revolution: the web is a social phenomenon, not a media phenomenon or a t
-
So far, the value chain just belongs to Google - which really doesn't count - viz their recent lameness in China (which sucks so hard, it's awesome). How about a public search engine? How about things like Psiphon? That's what the CC kru should be doing (
-
It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
-
Nico Flores erklärt 3 Schwächen: 1. Was gut für das Individuum ist muss nicht gut für die Gesellschaft/das Geschäft sein. 2. Verwirrung um Trends und Ziele. Werden Entwicklungen überbewertet? 3. Einseitigkeit: es werden bestimmte Muster bevorzugt.
-
The point here is that the economic rationale for marketing is undergoing tectonic shifts (and these shifts are only going to accelerate). These shifts point to the simple fact that the yesterday's economic rationale for marketing is, today, less and less
-
The wise magazine will enable its community to speak among themselves. And it will also find ways to extract and share the wisdom of its crowd. This is true not just of magazines but of other, similar brands in other media
-
One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
-
But the next deal, probably for Facebook, is going to come in at a higher cost -- probably at an unsustainable cost. There are just to many people desperate not to miss the social networking train before it leaves the station.
-
the biggest danger for any social media venture today, whether they be at the startup stage or even for those that already have a lot of traction, is to try to be all things to all people.
-
Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in
-
The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
-
Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
-
Welche Krise der unkende Politiker ausgemacht haben will, blieb aber unklar. Denn mit Vehemenz erklärte Holtzbrinck-Geschäftsführer Prof. Michael Grabner: „Die Zeitungen sind überhaupt nicht in der Krise.“
-
First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
-
Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
-
The new generation doesn’t sit down to watch prime time tv together. It’s on YouTube, which provides the asynchronicity of experience, personaliz-ability of tags, uploading, favorites lists, channels, and a play duration much better suited to consumpt
-
The BBC is not making programmes it is making 'atoms', tiny elements going everywhere in the digital landscape. The controversial Creative Archive is an attempt to "unlock" elements, "atomise the archive".
-
Hinweise und Regeln, wie die alten Denkweisen überwunden werden können und News in einer Welt des User Generated Contents überleben können. TV News müssen innovativer und offener werden
-
Der gläserne User total und das auch noch freiwillig, weil er sich im Internet unter seinem Name bewegen und verfolgen lässst. Die Angebote werden zunehmend Personalisiert und zugeschnitten Marketing direkt beim Kunden. Suchanfragen erahnt und beantwort
