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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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Introduction 1 Web2.0 and collaboration 4 Why blog? 8 Web feeds (RSS and other geeky stuff) 10 Some corporate blog examples 14 Podcasting for business 16 Twitter and Jaiku 20 Facebook 24 Second Life and 3D virtual worlds 30 Wikis 39 Blog writing
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Eine Studie von Melcrum besagt, dass über 40 Prozent der Kommunikationsabteilungen soziale Medien einsetzen oder einsetzen wollen, wobei Online-Videos mit 63 Prozent am häufigsten genannt wird:
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These white papers attempt to capture and frame the issues and approaches particular to social interaction design (SxD for short). Each addresses a particular aspect of the design of social software. As they were written over the past three years, they pr
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Digg traffic in particular is less like networking with like-minded individuals at a social event and more like getting attacked by a pack of wild dogs, who leave nothing of value in their wake, other than lessons learned on closing comments and crashed s
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he social dimension, and by social I mean a three tier spectrum of social context, going from the individual, to social groups or networks, and last, to markets. As we take the same collection of functions and spread them out across the axis of this dimen
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The economics of these new 'curated' networks revolve around sharing, not owning either content or audience. So DC Smitty owns the inventory on his pages, and video sources own the ad inventory in their video feeds. Sites like Revver share revenue with b
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Disney is getting edge strategy exactly wrong. They are handing market power to folks like YouTube and MySpace - literally just forking over market power." Disney's combination of brand and proprietary content puts in a potentially strong position to bui
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On the contrary, the significant opportunity for social networks is to become highly-efficient branding vehicles. In fact, it is my prediction4 that social networks will prove themselves to be the most effective brand communication platforms on the Inter
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Metrics remain soft. Most social media sites weren't built to provide marketers ROI (define); they weren't built for marketers at all. So the reporting's weak pretty much across the board. We're currently counting our successes by how many friends we have
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. I say the change we’re facing is much bigger than just the obsolescence of the pageview, much more fundamental: Size doesn’t matter. Relevance, credibility, and attraction do.
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Multiply provides blogging tools, hosting for your photos, videos and music, a web-based calendar and the ability to review products you’ve bought. What’s more, the profile pages are customizable - you can choose between 18 themes and reposition the
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2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally as well as internally.
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What's being concentrated, in other words, is not content but the economic value of content. MySpace, Facebook, and many other businesses have realized that they can give away the tools of production but maintain ownership over the resulting products. One
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For a company like Yahoo, social networking is not a market that they should buy into. Yes, Murdoch needed to, being a traditional media company with no real Internet competency. Even Google’s acquisition of YouTube made sense from the perspective of co
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Teens are expanding their social networks to the mobile realm, with over 50% of the 13 to 17-year-olds from major markets are engaging in social networking or otherwise creating content on mobile phones, according to the latest monthly statistics from M:M
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With the top YouTube users becoming paid shills for Coke, and the top Diggers being accused of taking ‘cash for Diggs‘, it seems that the users of social sites are looking to be rewarded for their efforts. In fact, there are already plenty of services
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The strength of YouTube isn’t the mass of copyrighted material and television shows, many of which have been purged. Rather, it’s the loyal community of viewers and users who upload content. That’s what Google was buying and what other media compani
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Kim suggests “game mechanics” as a framework to create services that are more fun, compelling and addictive. Boy, it seems incredibly obvious now: As YouTube’s popularity has skyrocketed, so has its alignment with these five key elements of game mec
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Which once again shows that if you have a hammer everything looks like a nail, and if you have a media company, everything looks like media. But the digital revolution isn't a media revolution: the web is a social phenomenon, not a media phenomenon or a t
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Most user communities take a typical path--the newbies ask questions, and a select group of more advanced users answer them. But that's a slow path to building the community, and it leaves a huge gaping hole in the middle where most users drop out. If we
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What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human. They're not - like t
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Secondly, scale for us, and me, doesn’t really mean traffic, or for that matter, scaled revenues...it means influence. The people who cut the checks for everyone else in this industry, including any and all of the consultants writing about this industry
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The biggest argument for hyper aggregation is modern life’s biggest constraint: time. No one can argue about the value of niche content, especially for niche-ists. However, most of the population at large falls in the middle. There is a desire to get th
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When managers start to suck, returns don't scale anymore (ie, the positively sloped section of the U shaped graph). And the same is true of markets, networks, and communities...but more on that later. Managerial diseconomies are one of numerous sources of
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So far, the value chain just belongs to Google - which really doesn't count - viz their recent lameness in China (which sucks so hard, it's awesome). How about a public search engine? How about things like Psiphon? That's what the CC kru should be doing (
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It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
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And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.it will be the people themselves who
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Social media sites continue to change the way we interact with data but expect more activity and content shaping in the future from marketers targeting the social media space for a quick link injection.Opportunists will continue to jump into new networks
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Anteil der Befragten, die den Namen des jeweiligen Portals kennen: Name, Kategorie: bekannt bei 1. Wikipedia, Wissen: 96,5% 2. YouTube, Video: 87,7% 3. OpenBC, Treffen: 81,1% 4. Myspace, Treffen: 75,3% 5. blog.de, Blog: 69,7% 6. Blogger, Blog: 68,0% 7. Fl
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Social media sites and search engines need to stay on top of this new form of content creation, continually analyzing data and scrubbing out the dirt. Sites overrun with web spam quickly lose their utility and might be banned from search engines.
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All of this points to a real problem in the social media world. The only yardsticks we use to measure the trustworthiness of a source are purely based on popularity - e.g. in-bound links, votes, etc. Now often popularity and quality are closely aligned. H
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Engagement = Interaction/Attention. This equation illustrates the combined activity of regarding; or paying attention to, and then acting on. While this is an important relationship to understand, one must remember the inherent limitation it presents in t
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The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
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So I doubt, therefore, that social media is a good business investment for the long term. I think it will remain—indeed, I would argue that in order to be relevant it must remain—a fringe phenomenon.
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What this all boils down to is a growing and substantial market need for new ad models and platforms. Granted, there’s a good chance that the dominant players of today, like Google and Yahoo, will end up being the ones to develop the new models.
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Nico Flores erklärt 3 Schwächen: 1. Was gut für das Individuum ist muss nicht gut für die Gesellschaft/das Geschäft sein. 2. Verwirrung um Trends und Ziele. Werden Entwicklungen überbewertet? 3. Einseitigkeit: es werden bestimmte Muster bevorzugt.
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That's the take at least from conversations with some of YouTube's more popular posters who feel increasingly disenfranchised with each new major corporate alliance the site enters into - with some of them even considering going so far as to post videos e
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The point here is that the economic rationale for marketing is undergoing tectonic shifts (and these shifts are only going to accelerate). These shifts point to the simple fact that the yesterday's economic rationale for marketing is, today, less and less
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Is this a reasonable statement to make? * Tagging is the process of adding descriptive terms to an item, without the constraint of a controlled vocabulary * Folksonomy is the aggregation of tags from one or more users
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A “social network site” is a category of websites with profiles, semi-persistent public commentary on the profile, and a traversable publicly articulated social network displayed in relation to the profile.
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The problem is that MySpace's choice of business strategy threatens to divert this populist energy and trap its users in the old, familiar world of big-media commercialism.Tencourages members to define themselves and their relationships almost solely in t
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The wise magazine will enable its community to speak among themselves. And it will also find ways to extract and share the wisdom of its crowd. This is true not just of magazines but of other, similar brands in other media
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he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
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In many cases, little thought has been given to what will happen when people actually begin to interact with the brand in that setting. Sure, setting these things up is quick and easy. But it's not so easy to succeed. Social media is a conversation betwee
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Die alten VC-Weisheiten werden bei Firmen, die ihr Leben aus der Community beziehen, nicht mehr gelten. Communitymanagement im Internet ist ein absoluter Scheissjob, done that, nie wieder, danke, lustig und lukratiuv wie ein Flohzirkus in der Unterhose.
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But a second and also extremely difficult problem is how, or whether, the economies can be linked. Is there a way to cross over from the commercial to second economy? Is there a way to manage a hybrid economy — one that tries to manage this link.
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They're not scared of the UGC as much as they are of losing control. This line -- we want our brand in the marketplace presented in a certain way -- is the very heart of what's under assault in the Media 2.0 space.
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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Both MySpace and Facebook lost visitors in September, according to Nielsen/NetRatings, a Web-tracking service. The number of unique U.S. visitors at MySpace fell 4% to 47.2 million from 49.2 million in August, and the number of visitors to Facebook fell 1
