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As competition grows, I believe the most economically successful social networks will be niche-focused with offerings that fill a real-world business need. For example, iStockphoto makes value-priced royalty-free images, illustrations and video available
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Both companies serve up over 100 million total widgets, and create more than 100k new widgets, every single DAY. Thats a lot of adoption. Users of social networks don’t decide who to create a slideshow with by issuing an RFP, or by doing an exhaustive f
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Einnahmen: - Premium-Mitgliedschaften: ca. 200.000 € - Werbung (Banner, Textlink, Layer): ca. 60.000 € - Premium-SMS (Verifizierung bei Männern): ca. 6.000 € Ausgaben: - Server (inkl. Traffic): ca. 30.000 € - Werbung (v.a. Google Adwords, Affilia
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On the contrary, the significant opportunity for social networks is to become highly-efficient branding vehicles. In fact, it is my prediction4 that social networks will prove themselves to be the most effective brand communication platforms on the Inter
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Usability should always be prioritized over revenues. When a user chooses to spend 20 minutes of their life on your website, they could be spending that time anywhere else, but they chose your site. Don't reward their loyalty with spam
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For a company like Yahoo, social networking is not a market that they should buy into. Yes, Murdoch needed to, being a traditional media company with no real Internet competency. Even Google’s acquisition of YouTube made sense from the perspective of co
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With the top YouTube users becoming paid shills for Coke, and the top Diggers being accused of taking ‘cash for Diggs‘, it seems that the users of social sites are looking to be rewarded for their efforts. In fact, there are already plenty of services
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six-figure spending levels buy even more features, including mashups, personalized photos, and RSS and podcast feeds. Similarly, YouTube is looking to do media deals at a certain five-figure threshold, and it sets six-figure thresholds to let marketers ow
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It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
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And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.it will be the people themselves who
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Engagement = Interaction/Attention. This equation illustrates the combined activity of regarding; or paying attention to, and then acting on. While this is an important relationship to understand, one must remember the inherent limitation it presents in t
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The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
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That's the take at least from conversations with some of YouTube's more popular posters who feel increasingly disenfranchised with each new major corporate alliance the site enters into - with some of them even considering going so far as to post videos e
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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Innovation Wednesdays
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Rocketboom is pulling $20-80 CPM, while FMmedia had a $1 million month last month, with 60% of that going to their content partners.Ze Frank had a $10,000 week last week, selling sponsored "duckie" icons on his website to listeners for 12 bucks apiece.
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Both MySpace and Facebook lost visitors in September, according to Nielsen/NetRatings, a Web-tracking service. The number of unique U.S. visitors at MySpace fell 4% to 47.2 million from 49.2 million in August, and the number of visitors to Facebook fell 1
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the biggest danger for any social media venture today, whether they be at the startup stage or even for those that already have a lot of traction, is to try to be all things to all people.
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Volunteer labor means something very different in the context of a community than it does in the context of a business. In the context of a community, it's an expression of fellowship, of the communal value of sharing. But in the context of a business, as
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Web2.0: Auch bei der zweite Welle Internet haben die Amerikaner die Nase vorn. Doch die Deutschen holen auf.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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The lesson we should take away is that the next generation of revolutionaries will find ways to synthesize the bottom up and the top down, to create new kinds of economic engines (AdWords, Myspace, etc).
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The main point of potential conflict is the millions of YouTube videos that are embedded on the profiles of MySpace users. The revenue-sharing question for MySpace and YouTube is really tough, but it has to be resolved
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I’m not against commercialization, but I have noticed YouTube becoming much more noisy over recent weeks. What’s changed is that the video site has become a major attractor of eyeballs, and eyeballs equal attention, fame and money.
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Web 2.0 works great as an ideology, but maybe not so great as the basis for a media economy. Less control = less profit.Why did Google buy YouTube? Because they have to own it to control it, and they need to control it in order to monetize it.
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Videoegg Zuschauer sind das doppelte Wert, weil sie häufiger auf Werbung klicken. A smaller audience may be more valuable than a big one, if the small one does the sorts of things that advertisers like—such as clicking on ads, buying products, or visit
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Where Digg Submitters Pay for Digg Users to Promote their Stories. And, Where Digg Users Make Easy Money.
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The 2-year-old company has a valuation of $1.5 billion. That works out to a whopping $315 per user for its population of 5 million registered users.
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But the greater strength and power lies in the small group conversations and communications. A video of myself saying hello to my ma is great for me and my family. One million greetings like that are a business model. And it’s media, too. Just micro tar
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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The question for MySpace,, is whether it can grow into a business on the scale of Yahoo!, eBay or Amazon. Pali Research estimates that MySpace had revenues of $150m and made a loss of $50m in the year to June 2006
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Die großen Medienhäuser müssen Socialmedia verstehen. Die Konsumenten wollen Bandbreite, Tools, Content und Erträge. Die Zeiten des direkten Erlöses sind vorbei. Socialmedia schafft indirekte Werte.
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Analysts expect NBC’s digital initiatives to generate $1bn in revenues by 2009, up from $200m this year, and to generate margins of 35 to 40 per cent.
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I think the real winners long-term will be platforms that enable a new generation of content producers to break free from the old media content hierarchy and make money from their creativity. As Umair reminds us, it’s all about enabling creativity.
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Wie die Entscheider sich Sozialen Netzwerke bedienen um neue Mitarbeiter zu werben und sich selbst weiter zu bringen.
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It is unlikely that MySpace would have grown as fast as it did without employing this more traditional marketing tactic. MySpace musste in den ersten Monaten massiv um User kämpfen.
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Socialfreeloaders: In einer Gruppe von 100 generiert 1 einen Artikel 10 kommentieren der rest profitiert. Ähnliche Phänomene auch bei wikipedia, youtube, digg, yahoo groups uws.
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Es geht nicht darum "sichere" bereich auf Socialnetworkingseiten zu schaffen sondern viel mehr darum Vertrauen zwischen Usern und Werbern herzustellen. Dieses Vertrauen kann geschaffen werden indem User selbst werben und authentisch sind.
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Die Social Networks beginnen Geld durch Werbung zu verdienen. Hauptsächlich dadurch dass Sponsorverträge oder spezielle Microsites eingebunden werden. z.B. Wendys. Dazu kommt das MySpace sich der 1 Mio marken nähert.
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MySpace usw. sind nur ein Teil des Trends des Selbstausdrucks. Die Leute wollen sich selbst immer mehr darstellen und Aufmerksamkeit erlangen. Diese zu gewährleisten und zu lenken sind die Aufgaben erfolgreicher Unternehmen.
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Es geht nicht darum die Sozialen Kontakte zu besitzen sondern sie zu ermöglichen. Das Besitzen (MySpace) kann negative Auswirkungen auf das Soziale und den Besitzer haben. Am Rand sitzen die, die die komplette Kontrolle über ihr tun haben.
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YouTube und MySpace sind so erfolgreich weil sie sehr einfach zu bedienen sind und trotzdem dem Bentzer nicht vorschreiben, was er zu tun hat und damit sind die Seiten offen. Außerdem sind die Inhalte interessant. One Button Easy ist das Zauberwort.
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MySpace verkauft jeden Monat Werbung im Wert von $13Mio. Andere machen Geld mit MySpace über ad-ons oder Spezialsoftware für die Zielgruppengenaue Ansprache. Allerdings bekämpft Myspace diese Ansätze.
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Untersuchungen, wie mit Social Networkingseiten Geldverdient werden kann. Zum einen durch die sehr gezielte Werbung aber auch durch entsprechende Promotions und über Subscription Modelle für Premiuminhalte.
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Wie können Martektingleute und Werber Soziale Netze(Zahlen zu den Netzen) nutzen? Starke Marke, Tolernaz der Meinunge zur Marke, Respekt gegenüber der Community, keine Werbung sondern Dialog, Nutzen der schnellen Sozialeneffekte.
