This is disruptive disintermediation on a scale that I don’t think any media company has yet begun to imagine. And of course Philipp’s example illustrates that it’s not just big media companies that will be disintermediated — it’s everybody.
if Website A has 700 incoming links from 700 different Websites and website B has 700 incoming links, all of them from various pages on MySpace, Website B will be ranked (much) higher in the search results. This holds true even when both Websites A and B
