Since there aren't any third party measurement services for video blogging, I asked Rob to help me look through the numbers. He parsed through them at length. Here's the spreadsheet that he put together: Download file
The core of the matter is not hits or page views or uniques or subscribers or Alexa #'s it's how many completed videos were served. The video carries the ad.
Producers cannot make intelligent creative or business decisions about their work without meaningful measurements. In the absence of sane metrics, we're already repeating the mistakes that turned television into what it is today.
Baron said he's just done a deal worth $80,000 for a week of commercials in his videoblog. Claiming a daily audience of some 300,000 people, Baron could be getting more than a $55 CPM for his ads. $4000/Monat Merchandising
