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Online-Werbung wirkt, Online Video Ads wirken noch besser! Das ist das Fazit der aktuellen Werbewirkungsstudie von TOMORROW FOCUS, die anhand der Online-Kampagne zu Sonys neuem Blu-ray Player die Frage nach der Wirkung von Online-Video-Ads im Vergleich zu
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More than one third, or 34 percent of users in the U.S. play games on the Internet at least once per week. That number bests the two most hyped online activities of the past few years, as 29 percent of users watch videos on a weekly basis and just 19 perc
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Of consumers surveyed, 62 percent are viewing streaming content online; this figure is comparable to the 66 percent reported previously. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 a
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A deeper look at most popular video and movie sites, exploring viewer demographics as well as advertisers and types of ads. Top 10 Videos/Movies Destinations Week ending July 22, 2
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A new survey from market research firm Parks Associates has found that few consumers in the U.S. are satisfied with the videos they download from the Internet. Just 16% say the selection of videos available online is good, and only 13% say video downloads
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No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in the US alone will rise from 114 million in 2006 to 183
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With the increased popularity of online video content, now is the time for publishers to experiment with online video as a new means of storytelling and offering an enhanced experience on their Web sites. JupiterResearch’s February 2007 survey of 2
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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Drei Viertel der deutschen Internetnutzer (71 Prozent) schauen sich bereits Filme direkt online an. Populär sind vor allem selbst gedrehte Privat-Clips, aber auch TV- und Kinoproduktionen. Im Vergleich zu anderen Nationen liegt Deutschland bei der Nutzun
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US user-generated content sites will earn $1 billion in ad revenues in 2007, but that number will skyrocket to $4.3 billion in 2011. Worldwide, $1.6 billion will be spent in 2007, rising to $8.2 billion in 2011.
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The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
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An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications As
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# Global Internet Usage – Internet usage and trial through wired and wireless access, frequency of usage, and a 'Diffusion Spectrum' to help project future trends. # Internet Access & Connectivity – Household PC ownership (laptop and desktop), primary
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User Generated Content is here to stay. Report from Bear Stearns assessing the effects of the Long Tail on Entertainment Industry, especially on television. Between content producers and traditional broadcasters the new subject is the aggregator/packager
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Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent -- for a growth rate of 18 percent.
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Bereits die Hälfte der deutschen Internet-User nutzt mindestens einmal pro Monat Video-Inhalte im Internet. Ein Fünftel der Online-Nutzer gibt an, keinerlei Bewegtbilder im Netz zu nutzen. Video-Communities werden von einem Fünftel der Internet-Nutzer
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increase
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This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Int
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Applying this experience to video is a disaster. You shouldn’t have to spend 3 minutes (the average length of a YouTube clip) watching a video to see if it is the one you want. In our research we’ve found the median viewing (or listening) time for a s
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Consumers, especially those between the ages of 18 and 34, are increasingly integrating stream- ing content into their media consumption habits. While older consumers are more likely to simply view news and sports clips online, younger users report watc
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Laut einer Studie von Motorola schauen 45 Prozent der europäischen Breitband-Nutzer zumindest sporadisch Online-TV. Die Studie deckt die Länder Frankreich, Deutschland, Italien, Spanien und Grossbritannien ab, wobei Frankreich mit 59 Prozent an der Spit
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Eine Studie von Melcrum besagt, dass über 40 Prozent der Kommunikationsabteilungen soziale Medien einsetzen oder einsetzen wollen, wobei Online-Videos mit 63 Prozent am häufigsten genannt wird:
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TV stations that were previously limited to posting static text on their sites, such as news-story transcripts, are increasingly adding video. “We’re seeing migration from text to video faster than ever before,” said Baker. The number of video stre
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This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising
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Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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How are consumers using PCs and mobile devices as video platforms? What factors will make Internet video a better substitute for television, and how quickly will substitution happen? How can programmers nurture a cross-platform video audience?
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Eighty-four percent of consumers recently surveyed by the ad network said their consumption of online video last year either stayed the same or increased from 2005. What's more, 66% said they view streaming content at least once per week. Nearly all of t
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The report finds that seven percent of the online consumers in North America are uploading videos at least once a month. The report is based on an online Forrester survey undertaken last fall of 5000 people in the U.S. and Canada who use the Web regularly
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New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$6.3 billion in 2012, almost ten times the 2006 figure. Advertising will consistently outperform a la carte and subscription-ba
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The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will b
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The study's key findings reveal that not only will consumers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short 10- to 15-second ads are "part of doing business" on the web. The re
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In a survey of online users in the US, Burst discovered that 70% of survey respondents "actively" view video content online. That is good, of course, but even better is that 56% of the respondents actually recalled seeing ads in the content they watched
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The survey found that seven out of ten (69.5%) respondents actively view video content on the web. Men are significantly more likely than women to view online video content, 76.0% versus 60.2%, respectively. Viewing online video content is not an activ
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to a Parks Associates’ report. In 2007, approximately 85% of revenue will be from adverti
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates’ Internet Video: Direct-to-Consumer Services.
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Das in AGMA entwickelte System analysiert Sprache, Standbilder und Videoaufzeichnungen. Die Analyseverfahren für die inhaltliche Beschreibung der Sprachdaten arbeiteten auf der Basis von Sprachsegmentierung und -erkennung. Zur Analyse des Videostroms wur
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In 2005, only 4% of the world's homes that made their broadband connection over fiber-to-the-home received video services. By the end of 2011, according to a new study from ABI Research, that figure will be 55%.
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Video content is exploding online, including popular TV shows, user-generated videos, and niche semiprofessionally produced video that falls somewhere in the middle. Portals have leapt on the opportunity to help consumers find video online, but for the mo
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an estimate of the online video ad market for 2009 - set in 2004: $657 million - see more. ad market for 2009 - set in 2005: $1.5 billion - ad market for 2010 - set in 2006: $2.3 billion - see more. market for 2010 - set in late 2006: $3 billion - see mo
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I watch online/mobile video once a week or more often 9% 24% I watch occasionally but less than once a week 13% 30% I never watch but can envisage starting in the next 12 months 10% 17% I never watch and cannot envisage myself doing so in the
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untapped market for user-generated video, new research conducted by interactive agency Sharpe Partners indicates that more than half (54) percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to
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Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly.
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And ultimately what are the characteristics of this emerging medium that set will it apart from its competitors and help it both find and cement its niche in the media landscape? We explored people's motivations to use Mobile TV, documented contexts and b
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The research revealed that consumers prefer 10- to 15-second ads. one minute on average for video compared to three minutes for audio clips. For longer content, like a 7.5-minute video or 22-minute audio, consumers tend only to play the first 15 percent o
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Consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often. - Consumers are almost six times more likely to play content online than to download it. - E
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nd according to data compiled by Nielsen/NetRatings, comScore and Quantcast, Web surfers ages 35 to 64 make up anywhere from 48% to 65% of YouTube's audience. Watching online video ranked fourth at 25%, outpacing downloading music (12%) and downloading mo
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PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
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Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
